GE Energy chooses Hopscotch for its PR in Western Europe

PRLog (Press Release) - Feb 21, 2008 -
Paris – GE Energy Europe (EMEA) has awarded Paris-based agency Hopscotch the coordination of its PR in five countries of Western Europe: France, Germany, the United Kingdom, Italy and Spain. This coordination will be managed from Paris in collaboration with the European headquarters of GE Energy at Belfort.

Hopscotch is also in charge of the PR programme for France, and works closely with partner agencies in other markets, including its subsidiary Hopscotch Europe In One for the United Kingdom.

“The decision to collaborate with a network of independent agencies fits with our strategy, namely to be as close as possible to the markets where we operate”, said Frank Farnel, Director of Communications and Public Affairs at GE Energy Europe (EMEA). “With more than 1,800 employees, Belfort is both the European headquarters of GE Energy and the sole French producer and worldwide centre of excellence for our high and medium capacity gas turbines. We wish to communicate about the diversity of opportunities GE Energy offers, by being as close as possible to our customers and to our potential employees. Choosing Hopscotch also enables us to consider innovative communications platforms.”

The European programme awarded to Hopscotch, Hopscotch Europe In One and the agency European partners includes promoting GE Energy’s local presence, communicating about the group’s portfolio of energy technologies, publicizing its professional expertise and highlighting career opportunities within the company.

About GE Energy
GE Energy (www.ge.com/energy) is one of the world’s leading suppliers of power generation and energy delivery technologies, with 2007 revenue of $22 billion. Based in Atlanta, Ga., GE Energy works in all areas of the energy industry including coal, oil, natural gas and nuclear energy; renewable resources such as water, wind, solar and biogas; and other alternative fuels. Numerous GE Energy products are certified under ecomagination, GE’s corporate-wide initiative to aggressively bring to market new technologies that will help customers meet pressing environmental challenges. GE's Jenbacher biogas, landfill gas and coal mine methane engines have received ecomagination certification, underscoring the environmental and economic benefits offered from the utilization of generating energy from high methane content waste streams.

About GE Energy in Europe
GE Energy (www.ge.com/energy) is one of the world’s leading suppliers of power generation and energy delivery technologies, with 2007 revenue of $22 billion. Based in Atlanta, Georgia, GE Energy works in all areas of the energy industry including coal, oil, natural gas and nuclear energy; renewable resources such as water, wind, solar and biogas; and other alternative fuels. Part of GE Infrastructure, GE Energy has the resources and experience to help customers meet their needs for cleaner, more reliable and efficient energy. Many GE Energy products are certified under ecomagination, GE’s corporate-wide initiative to aggressively bring to market new technologies that will help customers meet pressing environmental challenges. With more than 9 000 workers in Europe, GE Energy has plants in France, Germany, Austria, Spain and Hungary. A centre of excellence, GE Energy’s plant in Belfort is the sole producer of medium and high-power gas turbines in France.


About Hopscotch
Paris-Based Hopscotch is France’s second PR consultancy and a growing force in Europe. Created in 2000 by PR and Internet experts, the group today totals 100 consultants covering the entire communication spectrum in France and Europe - PR/media relations, corporate and financial communications, events, research, intelligence, crisis communications, editorial and operational communications, always with a strong interactive & new media dimension. Its client portfolio includes Audi, Bayer, Evian, Expedia, Harley-Davidson, Novo Nordisk, the National Football League, Panasonic, PepsiCo, and Sephora,
Hopscotch’s sister company Hopscotch Europe in One is a unique breed of multicultural PR consultancy delivering successful international media and public relations campaigns without requiring a local agencies network. International clients include Ibis Hotels, RISC International and PS’Soft.

For further information see: www.hopscotch.fr