Diamond is forever. This one liner has pushed the sale of diamonds to a new high. Amazon.com’s diamond sales increased more than 100 percent in fourth quarter 2007 compared with fourth quarter 2006, the online retailer announced. However, Amazon couldn’t back up its claim.
But the company did say that with each quarter, there has been considerable increase in the number of customers who bought diamond jewelry from its Jewelry & Watches store, maybe, especially for important gift-giving occasions such as Valentine's Day and Mother's Day.
The most sought after item during the period included the 14 karat white gold journey Curve pendant, platinum diamond stud earrings and the 2 Carat Round Cut Stone. Diamond-encrusted watches and various black diamond jewelry items reportedly also did very well. Most of these items are sold low cost, priced below $100.
Diamond sale shot up primarily for the reason that Amazon added over 150 new black diamond styles in the fourth quarter alone. One of the leading top sellers was the Black and White Diamond Infinity Pendant, and top-selling diamond watches in the fourth quarter included the Cartier Tank Divan 18 karat yellow gold diamond mini ladies watch, the Chopard Happy Sport ladies watch and Movado Kara watch.
In addition to the increase in sale of diamonds, sale of gemstone jewelry increased. Top-selling gemstones that got popular included 14 karat white gold coated Swiss blue topaz teardrop earrings, 14 karat white gold round blue topaz and diamond pendant and 14 karat yellow gold, channel set round coated blue topaz hoop earrings.
