Aductions Advertising Platform
Aductions Inc, a technology company that has created an online advertising platform which helps advertisers find websites through which they can reach their target audience, is pleased to announce the launch of a unique Automated Media Planning and Buying tool on the Aductions Advertising Platform.
The Media Planning and Buying tool will allow advertisers to determine the sites that will generate the best ROI for their ad campaigns. Rather than running their ad campaigns on the generic run-of-network content channels that are provided by many ad networks, the new tool will allow advertisers to create customized advertising channels based on their contextual, geographic, demographic and performance preferences.
Additionally, the new tool will allow advertisers to automatically allocate their advertising budget across all the sites in their media plan. Each budget allocation is calculated based on several performance factors that include reach, click through rates, price, relevancy and ratings. Advertisers can manually edit individual allocations if they wish.
“Our advertisers love the new “Media Plan & Buy” tool because it blends the transparency of site targeting with the reach of large scale advertising. It is a unique productivity tool that allows them to reach their target audience across many different sites in a new and efficient way”-Veronica Richardson, Aductions Client Relations Manager.
“The new tool also represents a compelling opportunity for small and medium sized publishers, because it increases the chances that targeted ads will appear on their site. Many of these publishers are bloggers that target a specific niche and are part of the long tail that has been historically under served by ad networks.”
For more information, visit the company’s website at www.aductions.com
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