Introducing… Total Recall Info

PRLog (Press Release) – Feb 19, 2008 – http://www.totalrecallinfo.com

Winnipeg MB -- Consumers have traditionally been on their own when it comes to being aware of product recalls. But not anymore.

Winnipeg-based businessman Chris Bachewich came up with the idea of www.totalrecallinfo.com after his own experience with a tainted chocolate bar. A longtime vending machine operator, Bachewich became sick from salmonella contamination after eating a Hershey product. When realizing what had happened, he began looking for information online about the product recall. The more he researched, the more shocked he became:

“What shocked me most was that only one person out of the 100 I asked that day had heard about serious salmonella recall on chocolate bars. How come the other 99 people hadn’t heard about it? Why hadn’t I heard about it?? And why did it take me five minutes to eventually locate this information on a government website?”

Bachewich’s research led him to follow media reports about recalls, in addition to looking up information on the internet. He quickly came to an obvious conclusion – people were being injured and even killed by hazardous recalls simply because they were not being made aware.

Bachewich discovered that consumers who wanted to stay abreast of recalls had to sign up to 100+ different websites. Provincial jurisdictions required particular government offices to list certain kinds of recalls only, and large corporations who were recalling products listed their recalls only on their own websites. Which means without mountains of daily research, a consumer is unable to adequately track all recalls – making it difficult to find the one or two that might directly affect their family.

From that point on, it became Bachewich’s personal mission to create a website that compiled worldwide product recalls from all available sources – and came up with www.totalrecallinfo.com. Now, media and consumers can go to this website to view – at no cost – what is being recalled each day. Visitors can also sign up to receive a daily “Recall Alert” sent out by email. While there is a small cost associated with this service ($7.49 per year) first time consumers receive the report for a one-month free trial basis.

The website is updated every day at 6:00pm CST, listing anywhere from 10 – 20 recalls. Bachewich says most consumers are surprised to find such a huge volume of daily recalls that they have not heard about. Although most daily recalls do not affect the average Canadian consumer, Bachewich believes all it takes is one recall to do the damage.

Like the one Hershey bar that made him sick.