Yeni Alvarez Joins Irreverent Homemaker E-magazines As Editor-in-chief

PR Log (Press Release) – Feb 18, 2008 – The Irreverent Homemaker Magazine (http://irreverenthomemaker.com), the award-winning electronic-format publication dedicated to real life, sarcasm, and first-person prose, is pleased to announce that Hollywood actress, voice performer, and writer Yeni Alvarez has signed aboard to serve as Editor-In-Chief of a new sister publication, the bilingual Irreverentemente-Latina.  Not just a Spanish-language version of the original e-magazine, Alvarez will work with Irreverent Homemaker creator and Managing Editor Jes Alexander to develop irreverentemente-latina.com with the original e-magazine's fun, sarcastic-but-informative voice.  Irreverentemente-Latina will will be comprised, however, of mostly original articles.  Alexander, who also provides content to the San Francisco Chronicle, will continue to edit The Irreverent Homemaker.

"I am delighted that Yeni Alvarez has finally agreed to come aboard," said Alexander, "We've been talking about this for a very a long time.  Yeni is ideally suited to capture an maintain a readership in a bilingual market starving for its own informative, sarcastic, and humorous voice."  Alvarez added, "I am thrilled to join Jes in this project, and work with a publication that shares my sense of humor, and perspective on life."

The new site, irreverentemente-latina.com, is expected to formally launch in mid-Spring, 2008.

For more information about Irreverentemente-Latina or The Irreverent Homemaker Magazine, please contact the marketing and press office at:  marketing@irreverenthomemaker.com, 415-738-7811.