From a Congress Database to an Innovative Marketing Tool for the Healthcare Market

PRLog (Press Release) – Feb 14, 2008 – Here, medical professionals can search online in over 80.000 events and receive further detailed information about congresses and organisers. Over 100.000 already use the service. “Initially, we offered this information service exclusively to medical professionals. Meanwhile we have managed to expand the search engine´s possibilities to a perfect marketing tool for organisers and pharmaceutical companies,“ explains André Oltersdorff, director of new media and online marketing at the supervising publisher WEFRA Publishing. The carriers regard themselves as service providers and have set further goals: To integrate the search engine as a standard service on websites of all innovatively oriented pharmaceutcical companies and providers so that searching for congresses can be used for direct communication with medical professionals via the own homepage. Furthermore, pharmaceutical businesses can utilise a number of attractive online tools by the means of e-detailing, to interact better with their target group. In addition, all online services around the medical events are to be covered and extended: From booking hotels over city maps up to links to according technical literature.

Physicians have to constantly update their knowledge and collect CME credits, but in the jungle of congress offers, the physician often cannot see the wood for the trees – too unclear, hardly any information, no surplus. The worldwide largest database for medical and dental events can help. Here, the medical and dental professional can find all important congresses. All national and international organisers can advertise their events free of charge, thus phycisians and congress organisers profit likewise. “If a provider of medical events wants to be perceived by physicians, he simply needs to contact us. By publishing in our search engine, he will be found, guaranteed“, adds Oltersdorff.

On the basis of over 50 years expertise and 10 years Internet competence, the congress databases are not only number one amongst physicians, www.medical-congresses.com and www.dental-kongresse.de also rank at the top of popular search engines such as Google.

Since December 2007, the 51st edition of the medical congress calendar has been available over the website. For the first time, the market-leading compendium contains a considerably higher number of events – a useful CME planning tool for the physician with 4.400 selected congresses.