Tracesmart Corporate Add 1.7m Dates of Birth to Their Database

PRLog (Press Release) - Feb 14, 2008 -
Leading  suppliers of web-based consumer tracing systems Tracesmart Corporate (http://www.tracesmartcorporate.co.uk) have  acquired a further 1.7 million dates of birth (DOB) to add to their proprietary  dataset, the Tracesmart Register (http://www.tracesmartcorporate.co.uk/tracesmart-register/). The addition of these new data protection  compliant DOB records, takes the current total they hold to over 33.5 million, a  considerable amount more than their closest competitors.


Paul Weathersby,  Technical Director at Tracesmart Corporate, emphasises the importance of  accurate DOB information, "while some companies maybe happy to provide their  customers with model age data, we prefer to offer accurate dates of birth, as  they are a key identifier when attempting to trace people (http://www.tracesmartcorporate.co.uk/trace-people/)."


"The importance of DOB information when attempting  to trace an individual should not be underestimated; accurate DOB records undoubtedly  enhance positive trace rates. For example, locating a specific David Jones in  Cardiff will much easier with a precise DOB than without." he continued. The  use of precise DOB data also helps to avoid mis-tracing*, the results of which  can cause much distress for the incorrectly traced party and untold damage to  the corporate identity of the company whom traced the individual.


This latest DOB  records update is just one of many data acquisition projects Tracesmart Corporate  is currently undertaking. In addition to the 1.7m DOB records being added to  the Tracesmart Register,  a further 6.7m  Shareholder records have recently been sourced and are being processed,  readying them for merge into the main database. "The combination of our ever  expanding Tracesmart Register with our other comprehensive datasets has  significantly increased the use of our services in key sectors. For example we  have made major strides in the debt sale and purchase market with many  established companies choosing our services over our competitors" comments  Mike Trezise, Managing Director.

*Mis-tracing – An increasingly  worrying problem whereby companies set out to trace one individual, but  incorrectly trace another individual who has the same name. Dependent on the  primary reason for tracing the person, this will have negative effects for both  the company who conducted the trace and the incorrectly traced individual  themselves.

Paul Weathersby is an industry leading IT specialist who, in his role as Technical
Director, oversees the planning and development of Tracesmart Limited’s
extensive web systems.

Mike Trezise has been involved in tracing people since 1984 and is the founder of Tracesmart Limited.  His extensive knowledge and entrepreneurial use of public domain consumer data provides the company with a distinct competitive advantage, enabling them to replace outdated legacy tracing solutions.


Adam Smith – Marketing Manager
Tel: 02920 474120
Mob: 07976 637091
email: adam@tracesmart.co.uk
Photos available on request