Yellojobs.com rides the Viral Video Tide

PRLog (Press Release) – Feb 14, 2008 – Yellojobs.com, a professional network for career growth and opportunities, has come out with an interesting online viral video in sync with its referral networking program.
The video titled ‘sell your boss’, features a young employee being harassed and harangued by his bullying boss until of course the tables are turned. The referral recruitment slant brings in the tempting idea of packing off the boss instead and earning some handsome cash in the process!
The video is a comic reverse of Yellojobs.com’s recent online poll results that suggest bad bosses to be the dominant reason for employee attrition. ‘Sell your boss’ is currently playing on popular social networks and a number of video-sharing sites including You Tube. “We are looking at more creative marketing mix to promote our network and the concept of viral videos is a great tool to connect and maximize exposure,” says Vikramjit Singh Sahaye, General Manager of Yello India.
“We are focusing on a multitude of distribution channels to increase visibility and viral reach. Social media optimization of videos is also our top priority,” says Sajal Gupta, BD Head of Regalix Delhi, the media agency behind the video creation.
Online video consumption is surely booming and is on the forefront of economizing viral marketing.