SEATTLE – Starting as a Web project and ending as a personal quest, LuxuryRealEstate.com today launched the completely redesigned version of http://www.miamirealestate.com, the Web site of Audrey Ross of Christie’s Great Estates – Esslinger Wooten Maxwell.
“When visiting miamirealestate.com, it is clear that it is the most modern Web site to date to have been developed by Luxury Real Estate,” said Michael Edlund, the Director of Technology for Luxury Real Estate, who personally oversaw this project. “Working with Audrey Ross and her team has been extremely personal for me and I am very proud of the end result.”
With the Web site’s dynamic changes online, viewers can expect to find cutting-edge features as they search for luxury homes on the site. These features include searches of the Multiple Listing Service, global LuxuryRealEstate.com listings and interactive maps. In addition, viewers can find slideshows, currency conversion virtual tours, printable flyers, open-house galleries, neighborhood information, nightly emails with listings that match their interest profile and more.
“The extensive functionality is just the beginning though,” Edlund said. “The Audrey Ross Web site is unique compared to other real-estate Web sites, since the luxury-lifestyle aspect is the number-one focus. In a competitive online real-estate landscape, where every Web site can publish every listing in an area, one has to find other ways to stand out from the crowd. Miamirealestate.com does this by providing a better luxury-lifestyle guide to Miami than anyone else.”
Miamirealestate.com is powered by LRE Realty Master, a newly developed Web application for maintaining all aspects of a real-estate Web site: listings, leads, neighborhoods, communities, internal-document management, media files, editorial content, blogs, Search Engine Optimization information and more. This Web site is entirely compatible with Internet Explorer 7, which becomes Microsoft’s new standard Web browser today.
Michael Edlund, the Director of Technology for Luxury Real Estate, studied journalism back in his native Sweden and has introduced powerful editorial workflows for managing content on miamirealestate.com in order to support the content-dense luxury-lifestyle section. This is also significant as Search Engine Optimization becomes increasingly important.
“Mrs. Ross is a luxury-lifestyle superstar, and we wanted to create a Web site that matches her level of professionalism,”
Ross is one of the most-successful luxury real estate professionals in the United States. Her impressive clientèle list includes Fortune 500 executives, film stars, international entertainment figures, sports celebrities and heads of foreign countries.
