”The Publishing in the United States industry profile2 is an essential resource for top-level data and analysis covering the publishing industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
- Contains an executive summary and data on value, volume and/or segmentation
- Provides textual analysis of the industry's recent performance and future prospects
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Includes a five-year forecast of the industry
- The leading companies are profiled with supporting key financial metrics
- Supported by the key macroeconomic and demographic data affecting the market
Highlights
- Detailed information is included on market size, measured by value and/or volume
- Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The publishing market consists of books, newspaper and magazines, and advertising segments. The book publishing industry comprises publishers of academic, professional, general and other (fictions, non-fiction etc) books. Market value refers to the domestic sales of books only at the retail sales price (RSP). The newspaper and magazine segment value is calculated as the revenues generated by publishers from hard or electronic copies of their products, whereas advertising segment represents revenues generated from advertising within those products. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
Contents
Executive Summary
Chapter 1 Market Overview
Chapter 2 Market Value
Chapter 3 Market Segmentation I
Chapter 4 Market Segmentation Ii
Chapter 5 Five Forces Analysis
Chapter 6 Leading Companies
Chapter 7 Market Forecasts
Chapter 8 Macroeconomic Indicators
Chapter 9 Appendix
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