Report Summary
The majority of this industry's revenue is derived from advertising revenue. Print advertising sales were slowing due to the shift to advertising online. The Internet offers publishers an opportunity to retain and grow printed and online readership, provide value added content and to further stratify their markets, all of which could improve the selling proposition to advertisers.
This industry comprises establishments known as magazine or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Contents
Industry Definition
Activities (Products and Services)
Similar Industries
Other Related Industries
Key Statistics
Current Prices
Constant Prices
Real Growth
Ratio Table
Segmentation
Products and Service Segmentation
Major Market Segments
Industry Concentration
Geographic Spread
Market Characteristics
Market Size
Linkages
Demand Determinants
Domestic and International Markets
Basis of Competition
Life Cycle
Industry Conditions
Barriers to Entry
Taxation
Industry Assistance
Regulation and Deregulation
Cost Structure
Capital and Labor Intensity
Technology and Systems
Industry Volatility
Globalization
Key Factors
Key Sensitivities
Key Success Factors
Key Competitors
Major Players
Player Performance
Other Players
Industry Performance
Current Performance
Historical Performance
Outlook
“Periodical Publishers in the US - IBISWorld Industry Report” is available from Report Buyer. For more information go to: http://www.reportbuyer.com/
Report Buyer Product ID: IBI01005
