Nvidia Introduces Apx 2500—the World’s Lowest Power, High-definition Computer On A Chip

Feb. 11, 2008 - PRLog -- MOBILE WORLD CONGRESS 2008—BARCELONA, SPAIN: NVIDIA Corporation, the world leader in visual computing technologies, today introduced NVIDIA® APX 2500, a breakthrough applications processor that enables intuitive 3D user interfaces and engaging high-definition video on connected Windows Mobile phones. The APX 2500 applications processor delivers an unprecedented 10 hours of 720p HD playback—an industry first for video quality and power consumption on a mobile device, as well as stunning HD camcorder and ultra-high-resolution photo imaging capabilities.

“This is the dawn of the second personal computer revolution,” said Jen-Hsun Huang, president and CEO of NVIDIA. “Technologies are converging in amazing mobile devices that have all of the rich, visual capabilities of a modern PC—from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500, combined with Microsoft® Windows Mobile, will make the next generation of smartphones our most personal computer.”

NVIDIA has worked closely with Microsoft on the development of APX 2500, marking a significant milestone in a long-term relationship that has seen the companies share a passion for making interaction with technology more visual and instinctive across multiple platforms. The combined engineering efforts of the two companies will ensure that next generation versions of the Windows Mobile operating system will harness the capabilities of the APX 2500 applications processor across challenging multimedia use cases.

“Microsoft is dedicated to providing people true mobile freedom, so that they only need to carry one device for both communication and entertainment,” said Todd Warren, corporate vice president of Microsoft’s mobile communication business. “We are delighted to work with NVIDIA to offer our users an amazing visual experience on the next-generation Windows Mobile phones.”

The NVIDIA APX 2500 applications processor, which is the culmination of 800 man years of engineering, delivers:
•   The industry’s first HD (720p) playback and capture capability for handheld devices
•   A new ultra-low-power (ULP) GeForce® core that is fully OpenGL ES 2.0 and Microsoft Direct3D® Mobile compliant and the lowest power 3D hardware solution available for acceleration of intuitive 3D user interfaces
•   NVIDIA nPower™ technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio—more than four times the audio playback of the latest touch-screen phones
•   The connectivity and media acceleration technologies required to enable the latest Web 2.0 applications, from effortless web browsing and social networking to GPS and mapping applications

The NVIDIA APX 2500 applications processor is sampling today with key customers and will enter into full production by the end of Q2 2008. For a live demonstration of the APX 2500 applications processor, please visit NVIDIA at Mobile World Congress 2008 in Barcelona, Hall 1, Booth # 1C34.

For more information on the NVIDIA APX 2500 applications processor, please visit: www.nvidia.co.uk/apx2500

NVIDIA Corporation
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.co.uk.


Certain statements in this release including, but not limited to, statements as to: the features, uses, benefits, and performance of NVIDIA APX 2500, the ultra low power GPU and NVIDIA nPower technology; the next generation of smartphones and the Windows Mobile operating system; and the date of full production of NVIDIA APX 2500 are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: delays in ramping new products into production; loss of performance of when products are used together; our reliance on third-parties to manufacture, assemble, package and test our products; manufacturing delays; manufacturing or software defects; changes in the next generation Windows Mobile operating system and applications; the impact of technological development and competition; selection of a competitor's products; changes in industry standards and interfaces as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the period ended October 28, 2007. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.


NVIDIA, the NVIDIA logo, GeForce are trademarks and/or registered trademarks of NVIDIA Corporation in the United States and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.


For further information, please contact:

Nirmala D’souza
PR Consultant
OAK Consulting
+971507343840
nimi@oakconsulting.biz

Website: www.nvidia.com