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Boston based internationally known Image Consulting Firm OPTIMUM is in the news once again. OPTIMUM has worked with many Political Candidates from around the world as Political Image Strategists.
When interviewed by Jeanna Bryner, LiveScience Staff Evangelia Souris AICI CIP founder of OPTIMUM, talked about the many facets of image and how they affect the perception of political candidates.
When Souris works with political clients, even the subtlest detail can make a difference. "It could be anything from the bare essentials, the hairstyle, the clothes or the color of the suit, to the mannerisms they use when they're making a speech, their tone, their eye contact," she said.
To read more in the article please visit: http://www.livescience.com/
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