SEATTLE, Wa., Feb. 8, 2008 – Mobile commerce technology leader mPoria, Inc., and CubWorld, a retailer specializing in Chicago Cubs and other major professional sports apparel and accessories, announced today the launch of “CubWorld.mobi”
The site represents CubWorld’s first direct-to-consumer commerce initiative on the mobile Internet and is a sports fan’s dream retail destination, offering a full line of sports apparel and accessories. The company used mPoria’s GoMobile! m-commerce service to design and launch the m-commerce site in less than a week for under $200.
According to Bradley Rosen, partner of CubWorld, “With changing consumer behaviors, which are tied to evolving technologies, it’s no longer enough [for a retailer] to stay competitive with just a storefront and flashy e-commerce site. Today’
To shop, users simply enter http://cubworld.mobi into their phone’s web browser. Once on the site users can browse and shop. Product information, including detailed descriptions, prices, and photos load very quickly and are presented in a user-friendly fashion. The checkout process is analogous to purchasing on the World Wide Web, with payment methods that include credit card, debit card and PayPal. Once a shopper inputs their preferred shipping details that information is automatically saved for easy access when they shop the future.
mPoria’s CEO and co-founder Dan Wright commented, "With the growing popularity of the mobile web, an increasing number of traditional brick-and-mortar and online retailers are recognizing the importance and financial upside of multi-channel sales models that include m-commerce. Mobile commerce in particular represents a $63 million opportunity and we’re pleased to partner with industry leading retailers like CubWorld to capitalize on it."
To learn more about CubWorld’s mobile store visit http://cubworld.mobi or visit the company’s e-commerce site located at www.cubworld.com. For a full list of mPoria retail customers or to learn more about mPoria’s GoMobile! m-commerce service visit www.mporia.com, call mPoria Sales at 206.447.3360, or email sales@mporia.com .
About mPoria, Inc.
mPoria Inc. is the leading provider of mobile commerce solutions in North America. The company builds and markets m-commerce stores for retailers and service providers, enabling them to extend their reach to the mobile channel and increase consumer sales. Retail customers include GameStop, Buy.com, Hickory Farms, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon Wireless, Sprint and AT&T. mPoria is privately owned and based in Seattle, WA. For more information email or visit the company’s website at www.mporia.com .
