(Sharm El Sheikh, Egypt) – Sinai Online, a leading South Sinai online and print advertising company, whose main aim, among many others, is to promote Sharm El – Sheikh and South Sinai as top tourist destinations, decided to rock South Sinai one more time by publishing the “All About Sinai – Practical Little Guide”.
The first issue of the English-Russian guide is now available for free in Sharm’s high traffic places visited by locals. This includes the major shopping centers, dive centers, hotels, bars, cafes, restaurants and many other spots around town.
The brand “All about Sinai” has successfully existed for two years online, giving tourists a thorough explanation on all the places available in the area. Being extremely popular with both the tourists and the locals; the management of the company decided to take a step further by publishing the content of the web site in print. The difference is obvious, though: the guide skips all the general info that all tourists are so familiar with, thus leaving more space for useful tips and practical information that not many tourists know – the view from the eye of the resident.
The guide is split into five sections each of which is giving precise answers to such questions as where, when, why and what is happening. The guide also provides its readers with schedules that will enable tourists to orientate more easily in the vast majority of events offered in Sharm.
“This guide is essentially different from all those you have seen before” – says Mrs. Ranya Barakat, the Head of the Sales and Marketing Department – “Firstly, it is difficult not to notice it: bright colors screaming out loudly: “take me, you will not regret it”.
Secondly, as the name suggests, the guide is extremely practical – “We kept all the ‘known’ info on the Red sea, dive sites etc.. on the web-site, and instead we provided our clients with the most updated info and the most useful tips on how to move around in Sharm, how much money to take with you, where to buy and how to make bargains cleverly in Sharm. Remember the yellow set of books, Marketing for Dummies and Windows for Dummies, this is the same concept – Sinai for.. (not dummies) but for those that are new to the place.”
All the info in the guide is very objective; at the same time the team made a great effort to find tourists’ comments on places mentioned in the guide, what made it closest to the broad public. Another interesting point is that it is bilingual (English and Russian), stressing company’s policy: “to illuminate language barriers and to target clients in their mother tongues”.
The guide is small and easy to carry, as it is easily put into a jeans pocket – “we wanted to make it as convenient as possible for people. “The guide will be updated on a regular basis. We intend to produce a new issue every month, but the issues will never be the same as we are constantly looking for new ways to improve our products and to ensure that they cater to the needs of our readers” – says Mr. Fouad, the CEO of Sinai Online.
All you have to do now is to go and grab your copy, as not many are left.
