Automotive advertising agencies responding to falling sales and profits in the retail auto industry are looking for cost effective media and solutions to protect their auto dealer clients. Philip Zelinger, President of Ad Agency Online, L.L.C. and co-founder of AutoAdCreative.com drew on his background in the retail auto industry as a General Manager and Dealer Principal to provide the solution, “Automotive advertising hasn’t changed. Dealers still want a maximum return on their advertising investment and the auto industry has always been the first to look to technology for the answer. Ad Agency Online and AutoAdCreative.com platform evolving digital and internet solutions in one place so we can evaluate solutions and help our clients develop an automotive advertising campaign that is consistent across all media and integrates into their selling processes in sales and fixed operations.”
Basic automotive advertising wisdom to maximize the reach, frequency and consistency of message remains intact, but the media selection has been expanded to include the internet and the newly developing fast track access to the Internet Superhighway offered by the mobile channel through applications provided by companies like Gumiyo. The reason, besides the fact that 83% of today’s car buyers now turn to the internet to start their car shopping, is that integrated technologies and specialized applications tied to the internet through a dealership’s website are able to provide real time analytics that prove the R.O.I. for every dollar invested in an auto dealer’s automotive advertising budget.
New technology and applications like Gumiyo are able to instantly access and distribute information on an auto dealer’s website to car buyers directly to their cell phone right in the middle of their buying cycle. Philip Zelinger expanded on his focus on technology as the answer, “Targeted access to customers in their car while they are driving past your dealership was unimaginable as little as one year ago. Sure, a radio commercial or billboard could get their attention, but it was a one way conversation with generic information for a large audience. Gumiyo allows us to deliver a CarFax report, a picture of the car they just drove by along with the equipment and the price. If they want more information, they just push a button on the same cell phone that they just got the text message on and a salesman is online. Now that is targeted automotive advertising!”
Other technology and applications featured on AutoAdCreative.com include LeadConverter, LaserStream Video, Ai Dealer, BZ Results and dozens more applying for consideration. LeadConverter provides a pro-active chat and click to call contact with site visitors similar to an “Initial T.O.”, an established practice on most real world car dealer showrooms. LaserStream Video provides professional video models delivering feature benefit presentations and an “Exit T.O.” with their “Site Boomerang” product that extends a parting message to internet shoppers after they leave an auto dealer’s site. Ai Dealer offers an online shopping cart so the shopper can become a buyer without leaving a dealer’s website and BZ Results develops websites that cut through the clutter and make the online shopping experience easier.
For additional information on tomorrow’s technology that is available today visit www.autoadcreative.com and listen to their blog talk radio show – "Auto Industry Insiders” that is broadcast ever Friday between 11:00 AM and 1:00 PM EST discussing best practices in automotive advertising.
