PRLog (Press Release) –
Jan 31, 2008 – Brands, branding, intellectual properties, people assets, knowledge economy, customer centricity, experiential economy & designs, patents, know-how and innovation seem to be the lingo in the business world today and more in years to come. Businesses that will thrive are businesses that embrace these new challenges and not reject them.
Far from being buzz words, these ‘new’ perspectives to business is in fact asking companies to re-focus their efforts to create, own, develop and commercialize these ‘new’ assets which are largely intangible in nature. The challenge that follows for these companies is not only about how to nurture and build these intangible assets but also to value these intangible assets appropriately. In view that these ‘new’ assets have sizable intangible attributes and other forms of associated utility value, the valuation of intangible assets should not be limited to only consideration from the financial perspective alone. Valuation that takes into consideration other associated strengths, risks and benefits to owning and/or commercializing these assets becomes the key to assess the intangible asset’s strategic importance towards driving growth.
EAST&URBAN™ and Ingenious Haus™ see themselves in this important emerging trend in business as the balance of what constitute as asset to business begins to shift from tangible form of assets to intangible asset ownership. Both companies has recently launched a new specialty service branded as – Brand Merit™ - to help companies to value and measure their Intangible Assets.
Information and further details with regards to the service can be accessed at
http://www.brandmerit.com
Brand Merit™ is a specialised consultancy practice that provides services in appraising Intangible Assets of an organisation.
