Alagio Professional HairCare "Trendy Silky Swag for Miss America"

PRLog (Press Release) - Jan 28, 2008 -
Farmingdale, NY - Alagio® Professional HairCare has been selected by WOW Creations Media to be the exclusive hair care product for the 2008 Miss America Gift Bag.  The gift bags will be presented to the Miss America pageant contestants and celebrity judges at the Planet Hollywood Hotel in Las Vegas, NV on Saturday, January 26, 2008.  

The luxurious Alagio Gift Bag will include 4 items from the Silk Obsession collection http://www.alagio.com/silk.html (Shampoo, Conditioner, Straightening Balm, and Smoothing Serum) and three items from the Trend Starter styling collection  http://www.alagio.com/trendstarter.html (Fast Freeze Hair Spray, Matte Wax, Twisting Paste).  Awarded the Most Wanted Hair Care Product from InStyle magazine at the NACDS Marketplace Conference June 2007, the Silk Obsession Smoothing collection is specially formulated with Alagio’s advanced Silk Protein Solution.  The advanced solution blends silk proteins with vitamins and fruit extracts that leave the hair silky smooth with an incredible shine.  Trend Starter is Alagio newest styling collection that helps both men and women create classic looks or keep demanding styles under control.   The suggested retail price for Alagio products are $6.99 for shampoos and conditioners and $7.99 for styling products.  Alagio is available in select major grocery and drug chains.  

•   Silk Obsession Smoothing Collection – Shampoo, Conditioner, Leave-In Detangler, Straightening Balm, Smoothing Serum.  Enriched with silk proteins and amino acids that gently clean and revive stressed hair leaving it soft and shiny while eliminating frizz and controlling fly-aways.

•   Trend Starter Styling Collection – Rock Hard Gel, Matte Wax, Twisting Paste, Spiking Pomade, Fast Freeze Hair Spray, Rock Hard Hair Spray.  Enhanced with a “No Flake” formula that adds texture and definition that provides maximum hold and shine.  


Alagio Corp, a New York based company, produces shampoos, conditioners, and styling products that help repair, nourish, moisturize, and strengthen hair.  Combining the finest ingredients with advanced technology, Alagio creates and develops customized hair care solutions for every hair type need.  To ensure outstanding product performance at salon standards, each Alagio product is tested in New York salons.  For additional information go to http://www.alagio.com or call 1-800-Alagio1 (252-4461).

To schedule an interview or request product samples, please contact Melissa Dunn, Alagio Marketing Manager at (631) 773-5430.

Photo:
http://www.prlog.org/10047369/1