Table of Contents
Executive Summary
ES.1 ULC handsets will significantly boost global subscriber growth
ES.2 Factors influencing the success of the ULC handsets strategy
ES.3 ULC handsets can bring benefits to all players in the wireless value chain
ES.4 Conclusions
Chapter 1 Introduction
1.1 Defining "Ultra Low-cost Handsets"
1.2 Challenges faced by ULC handset strategy
Chart 1: Handset Sales in Latin America by Handset Type (2002-2004)
1.2.1 Considerations for handset manufacturers
1.2.2 Consideration for mobile operators
1.2.3 Strategies Pursued by Handset Vendors in Emerging Markets
1.2.3.1 ULC handsets vs low-cost handsets
1.4 Approach of Analysis
1.5 Structure of report
Chapter 2 Strategic Overview
2.1 Mobile Networks: Coverage Statistics
Chart 2 Wireless Network Availability Worldwide (%)
Chart 3 Wireless Network usage Worldwide (%)
Chart 4 Wireless Network availability Worldwide (%)
2.1.1 Technology and market dynamics in emerging and developed nations
Chart 5 Worldwide Subscriber Growth for all wireless and GSM based technologies (2003-2010)
Chart 6 Penetration Levels across the World
Table 1 Mobile Statistics in developed countries
Chart 7 Share of Various Technologies (2003-2010)
2.2 GSM Association's EMH Initiative
Table 2 List of Member Operators in EMH Programme
Table 3 List of Countries with below average World Bank's GNI and less than 50% mobile service penetration
Table 4 Handset specifications for EMH programme
2.2.1 Why did GSM Association decide on the need for ultra cheap handsets?
Chart 8 Global Handset Market shipments (2003-2010)
2.3 Market Overview
Chart 9 Worldwide Subscriber Growth (2003-2010)
2.3.1 Saturation: A Key Issue
Chart 10 Population in selected countries worldwide (2004)
Table 5 Population figures for the top 20 most populated countries
Table 6 Mobile Penetration figures for selected emerging markets (2003)
2.3.1.1 Mature Markets
2.3.1.1.1 Mature Market Statistics
Table 7 Mature Market Facts and Statistics
Chart 11 Subscriber CAGR in Emerging and Mature Markets (2005-2010)
2.3.1.2 Emerging Markets
Table 8 Increasing Mobile Penetration levels in Emerging Markets (2003-2004)
2.3.1.2.1 Subscriber Growth in Emerging Markets
Chart 12 Increase in Wireless Penetration in China and India
2.3.2 Key Statistics of Emerging Markets
2.3.2.1 Penetration Rates
2.3.2.2 Growth Opportunities
2.3.2.3 Subscriber Profiles
2.3.2.4 Why can handsets not be subsidised as they are in the western world?
2.3.2.5 Pricing plans pursued by Operators
2.3.2.6 Current Handset Availability
2.4 Description of the Major Markets for Ultra Cheap Handsets
2.4.1 China
2.4.1.1 Market Structure
2.4.1.1.1 Competition
Table 9 China Market Statistics (2000-2004)
Chart 13 Subscriber Growth in China (2002-2010)
2.4.1.2 Market Development
2.4.1.3 Subscriber Growth
2.4.1.3.1 Penetration Climbs
2.4.1.4 China remains a favourite market for the Handset Manufacturers
2.4.1.4.1 Is there significant potential for low-cost handsets in China?
2.4.2 India
2.4.2.1 Market Structure
Table 10 Key Mobile and Economic Statistics of Indian Market
2.4.2.2 Focus on Rural Demand
Table 11 Key players and services offered
2.4.2.3 Demographics
2.4.2.4 Why is there a Huge Demand for Ultra Low-cost Handsets in India?
2.4.2.5 Future Growth Potential
Chart 14 Increasing Wireless Penetration in India
Chart 15 Estimated Subscriber Growth in India (2003-2010)
2.4.2.6 Is there a market for Ultra Low-cost Handsets in India?
2.4.2.6.1 Challenges faced by ULC handsets in India
2.4.3 Russia
2.4.3.1 Market Size/Penetration
2.4.3.2 Competition
2.4.3.3 It's outlook
Table 12 Russia's key mobile and economic data
Chart 16 Increasing Mobile Subscribers in Russia, 2000-2004
2.4.4 Other Countries
Table 13 Regions and Countries that will drive Mobile Growth
2.4.4.1 Africa
Chart 17 Africa's Mobile Subscriber Growth, 2003-2010
2.4.4.2 Middle East and North Africa
2.4.4.2.1 Iran
Table 14 Iran's Statistics
2.4.4.3 Brazil
Table 15 Brazil's Statistics
2.5 Operator Demands' in Emerging Markets
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