“DSF has rightfully achieved its place as a global tourism success story, drawing tourists from around the world to enjoy and experience a festival like no other under the theme ‘One World, One Family.’ Conceptualized with an exciting new strategy, DSF's 13th edition marks another step forward for all of us. This year, we hope to achieve new milestones that will further cement DSF's status as a global spectacle with an estimated 5-8% increase in visitor numbers totaling more than 4 million visitors and expenditures set to cross the $USD 3 Billion. We are confident we can achieve these figures as we have done in the past and look forward to welcoming visitors to Dubai's warm and distinctive hospitality,”