m-craft Practical World 2008 Exhibit Presents M-craft Products And Services In Advanced Ways

PRLog (Press Release) – Jan 23, 2008 – m-craft group is showcasing how it can offer hardware retailers a more creative and flexible solution with its full-circle supply that includes a number of product innovations, at International Hardware Fair (Practical World) 2008 in Cologne, Germany.

m-craft group and its strategic partner in Europe, Belgium’s largest fastener distributor pgb fasteners, show demonstration brings together the services and products they offer in a setting where visitors can touch and try products, engage dynamic displays and consult with an international sales staff who will accompany visitors as they look for the latest in hardware product innovation.

Outfitted with multilingual support, marketing materials and an innovative product area, where experts give one-to-one demonstrations of new hand tools, the exhibit is intended to inspire visitors by letting them experience products and services and then find out how they can be adapted to suit individual needs.

The m-craft booth will greet visitors with the very latest in hand tool and fastener innovations: the award winning atomica hexagonic screwdriver that combines made in Germany blades with a unique handle design; the Unbreakable Engineer’s Hammer, the first single steel piece forged hammer to be forged in China that also features comfortable and long-lasting handle materials; and a product packaging demonstration desk.

Customers who visit the m-craft group and pgb fasteners combined exhibition will be impressed at the wide ranges of services available from one source. The booth allows visitors to find out everything they need to know about how m-craft can design, manufacture, package, market and deliver a range of industrial hardware to anywhere in the world or go directly to which specific area interests them, such as professional hand tools, standard or innovative fasteners, power tool accessories, professional working garments or even hand tools for women. The flow of the m-craft booth introduces visitors to ETT (European Tool Technologies), a division specialising in country-wide sale and distribution of high-end foreign tools in China.

Tomas Gonzalez, m-craft group Sales Manager commented that Practical World 2008 is a key platform for servicing the group’s existing clients who come to the show to find the innovations that will power their business over the next 12 months; “As the largest trade event of the year it is also an effective stage for generating more business in Europe large and diverse market.”

Throughout the show m-craft group and pgb fasteners will be exhibiting at: Hall: 5.2 / Stand: D-002

About m-craft group

m-craft group, the parent company of ETT, operates from its headquarters in Shanghai, China. By combining a vast range of industrial supply solutions with assorted design, packaging, merchandising and logistics, and through working together with customers at every step of the manufacturing process, m-craft has become a leading supplier to professional, industrial and DIY end-users. More information about m-craft group can be found at:
http://www.m-craftgroup.com

About ETT

ETT (European Tool Technologies) specialises in importing, marketing, sales and distribution of high-end tool solutions in China. As apart of its supply solutions ETT boasts logistics centres based in key locations around China, dedicated multi-lingual client services, integrated marketing support including production of brochures, POS displays, packaging and technical translations as well as other marketing services such as media relations and trade show presence. More information can be found at: http://www.ett-technoogies.com

Contact:

robin@m-craftgroup.com

m-craft group
m-craft Building
Binjiang Creative Industries Park
2218 Yang Shu Pu Road
Shanghai 200090
China

About Practical World / International Hardware 2008
The Practical World Fair addresses all forms of trade and buyers and suppliers from industry. It is one of the largest industry exhibitions in the world and the leading trade show for Europe where the hardware and DIY markets are amongst the most developed and challenging. The previous Practical World attracted 75,000 visitors from 140 different countries proving the quality and quantity of demand.