“Nowadays, it is not so easy for advertisements to convince people as before. Advertisers have to try so hard to get consumers’ attention,” says Ivy Huang, the Deputy General Manager of Shecy Pearls. “We do advertise, but we really should do something more entertaining with some fun.”
The game they released is called Shecy Pearls Star, which is a small drag and drop fashion game. The point of the game is to assist the beautiful Shecy Pearls Star, the main character of the game, with a classy outfit. Lots of stylish dresses and pearl jewelry are displayed in the game, and players just click, drag and drop to select and match different styles of dresses and jewelry.
“This game is simple but quite fun. Women all like fashion, so it might attract more of our target customers. Even though they might end up having no interest in our pearl jewelry, they got entertained and wouldn’t find it annoying as some advertisement might be,” says Ivy Huang.
The game of Shecy Pearls Star can be found on some major online-game websites now. The number of players is growing at a daily base. Shecy Pearls announced that if customers wish, they would like to make more fun games. The direct link of the game is http://www.shecypearljewelry.com/
