Emerging Rural Mobile Market in India

PRLog (Press Release) – Jan 21, 2008 – The global mobile phone market is showing the signs of sluggishness but there is one telecom market growing at an outstanding pace – India. While the worldwide subscriber base posted a growth rate of around 25.7% from 2004 to 2006, subscriber base in India leaped by a strong 63.5% from March 2004 to March 2006 and further 83% from March 2006 to March 2007, according to the leading market research firm RNCOS. This huge growth prompted the research firm to thoroughly study the market and look for factors fuelling this outstanding growth in the Indian mobile market that have been compiled in the report, “Emerging Rural Mobile Market in India”.

The report has noticed that almost every region in India has been covered under the mobile umbrella and identified huge growth potential in the rural market as it has low mobile penetration.

The report said that as the Indian government and leading players are seeing this market as the biggest opportunity ready to be explored, it can be anticipated that the maximum number of mobile subscribers in the combined subscriber base of India will belong to rural geography. So the wireless service providers, identifying the need of the hour, are rushing to so far ‘overlooked’ rural regions. Though there is still untapped potential in the urban market, a majority of the cellular operators have diverted their attention towards the rural areas to expand their base and reach. So the real growth in near future is projected to stem from these parts.


The augmenting rural mobile market, as the report says, will give rise to the need of developing wireless infrastructure and this, in turn, will open up opportunities for Internet in rural India. The study has outlined various projects being run by various State Governments/NGOs or Corporate Houses to proliferate the use of Internet in rural regions and what incentives have been provided to these projects by the government for their seamless and effective functioning.

“Emerging Rural Mobile Market in India” is a prudent futuristic view on the rural mobile market of India. It discusses its various parameters, including subscriber base, mobile penetrations, and handset sales and evaluates the opportunities provided by the emerging rural mobile market and the possible hurdles it could face in future

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