Flosspop
American Zeal National flagship product, Flosspop, is an after-a-meal toothpick, floss and a delicious sugar-free treat, rolled up all in one easy-to-use package for refreshing oral-feeling after a meal or a snack. Flosspop™
The positive-reinforcement has been designed with the benefit of the user in mind. Flosspop offers an array of flavors of cocoa which has been proven to be beneficial to oral-health of the users. "According to Tulane University doctoral candidate Arman Sadeghpour an extract of cocoa powder that occurs naturally in chocolates, teas, and other products might be an effective natural alternative to fluoride in toothpaste. In fact, his research revealed that the cocoa extract was even more effective than fluoride in fighting cavities. The extract, a white crystalline powder whose chemical makeup is similar to caffeine, helps harden teeth enamel, making users less susceptible to tooth decay. The cocoa extract could offer the first major innovation to commercial toothpaste since manufacturers began adding fluoride to toothpaste in 1914. " (Tulane University Article ID 7364 May 16, 2007).
The innovative packaging has also contributed to success of Flosspop and its wide acceptance in the market. Flosspop has been used as promotional-
The restaurant-industry acceptance of Flosspop has not been surprising - as it is a very natural relationship between these two entities. Many restaurants already offer candy/mint, toothpick and entertainments to their patrons by the cash register. Flosspop has been a cost-saving solution since restaurants no longer need to purchase, and keep track of, toothpick mint or any other after-the-meal products to their customers. Further, Flosspop increases customer-satisfaction by offering something delicious after a perfect meal for better customer-service. Such increase in customer-satisfaction typically results in repeated business in future, in addition to increased gratuities to the food servers.
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