The sales process is so simple that anyone can learn to sell like a professional in just a few hours!
Think about it: You’ve been selling as far back as you can remember. When you were a kid, you tried to convince your parents to buy you the newest video game or to take you to the latest movie. Did you ever want to take no for an answer? Of course not—so you “sold” to overcome the objection.
People who aren’t professional salespeople are still always selling something. They sell themselves because they want a better job, a promotion or even a better relationship at the office or in their personal lives. And all businesses sell a product or service—but many business owners do not see themselves as salespeople, so they don’t try to improve their sales skills.
Gerber teaches businesspeople to ask questions to discover the customer’s needs and then to respond appropriately to those needs. “Cutting the B.S.” means salespeople should stop talking about what they think is important and instead talk about what the customer thinks is important. And Gerber believes learning how to effectively use these sales techniques can benefit anyone—in all aspects of their lives.
Philip Gerber’s simplified approach to sales enables even the beginning salesperson to sell like the pros. Cut the B.S. gives businesspeople the tools they need to increase sales, and therefore revenue. Learning how to sell effectively is the next step many professionals need to take to ensure the success of their companies.
According to Gerber, “It’s not rocket science, but there is a science to selling effectively.”
Gerber has been training salespeople as a manager and as a business consultant for more than 25 years. Using relevant personal stories and humor, he takes readers step by step through the sales process so it is quickly understood and easy to adopt. He then passes on his advanced knowledge of the various aspects of sales, such as prospecting, time and territory management, objection handling, closing techniques and more.
See www.pgerber.com for more information about author Philip Gerber or contact him at phil@pgerber.com for speaking engagements or personal consultations.
