A Recall Solution Is Finally Here!

PR Log (Press Release) – Jan 17, 2008 – PRODUCT RECALLS EXPECTED TO GROW IN 2008.

RECALL ALERT SERVICE NOW FREE TO CANADIAN AND U.S. CONSUMERS !

January 17TH, 2007- Recall Guardian announced today that its popular Product Safety Recall Alert Service will be offered „free of charge’ to all Canadian and U.S. Consumers. “Since launching the Recall Guardian service in 2007, we have had an unprecedented surge of new members, surpassing even our most aggressive forecasts,” explains Anthony Horton, Spokesperson for Recall Guardian Inc. “While we initially launched the product with a "user-pay‟ format, it has become clear that there is an overwhelming demand for timely and customized recall alerts among Consumers. As a result, we have decided that Consumers should not have to burden the cost to receive this information.” In December, the company completed a 60 day subscription drive that has seen thousands of new members join the Recall Guardian service plan. Horton indicates that the company will instead, seek new revenue streams through sponsorships with organizations at all levels of the product supply chain. In 2007 there were over 1500 recall announcements representing more than 25 Million individual recalled products. Whether children‟s toys, medications, food, sports equipment, household products, appliances or vehicles - product recalls impact all consumers. The problem? A recent survey shows that the average Consumer is aware of less than 10% of the product recalls that could impact them, their loved ones and their lives. What‟s even more alarming is that at any given time, the average North American household unknowingly has 5-10 products that have actually been recalled. With the globalization of manufacturing and an increased commitment from both American and Canadian governments to strengthen recall legislation, recalls are predicted to continue being a "fact of life.‟

The alarming volume of product recalls is expected to continue and even increase in 2008 as consumer-awareness and concern grows.
Recall Guardian™ is a 100% free service, offered to Canadian and U.S. Consumers. It is designed to provide a reliable, individually-customized service that provides proactive communication of product recall warning and advisory information. The solution is highly unique (Patent Pending) and extremely effective. Through an automated process, Recall Guardian continuously searches hundreds of sources for recall notices and proactively alerts subscribers to the recalls that are important to them. Consumers subscribe at www.recallguardian.com and choose their individual recall categories from a comprehensive list of options, including: food & beverages, child & infant products, pet food & supplies, drugs & medical supplies, household & office products, sports & recreation products, computers & electronic products, clothing & accessories, as well as motor vehicles & other equipment. Once subscribed, Consumers receive personalized timely and proactive recall notifications directly to their telephone, mobile phone, email, SMS text message and on the member website. All recalls and warnings, regardless of severity, are made available to subscribers in the customized categories they have selected.
For more information go to www.recallguardian.com or email info@recallguardian.com.
For media inquiries, please contact Lori Thompson at (519) 208-7641 or by email at media@recallgurdian.com

RecallGuardian™ is a registered trademark of Recall Guardian Inc. Technology Solutions provided by MultiVision Inc. (www.mvcinc.com) TM

WHAT YOU DON’T KNOW CANHURT YOU….