Shark is the number two energy drink in the world, and is expected to drown the competition in the US market to gain the coveted number one spot. Recently, negotiations have been finalized to bring the sterling reputation and dynamism of Shark to the east coast, starting in Buffalo, NY.
Buffalo partiers that braved the cold on New Years Eve and headed downtown Buffalo for the annual ball drop got to see the larger than life blow up Shark cans that surrounded the stage. There were also free giveaways of shark merchandise. Shark has also been involved at Buffalo Bills games, last year’s 98.5 KIISMIS Bash, and can still be found energizing restaurants, bars, and other exciting events around Buffalo.
Manufactured since 1965, and owned by 112 year old conglomerate Osotspa, Shark’
Shark is currently being sold wherever energy drinks are sold. Not only does it help provide energy needed to get through the work day, it is also available in many alcoholic drink recipes for the party scene. Ingredients such as taurine, sucrose, dextrose, and natural caffeine extracted from Guarana promote health and provide the stamina everyone needs.
Shark is also making a name for themselves by sponsorships in popular sports such as surfing, skimboarding, wakeboarding, jet ski racing, skateboarding, supercross, D1 Grandprix, and a NASCAR team.
There are many things that set Shark apart from the rest, but overall, Shark’s involvement with its consumers and consideration for their retailers, as well as being accessible to the public by way of merchandise and local advertising is something that makes it more than just an energy drink. It represents what the “cold” energy drink market has been lacking- personality and originality.
