Las Vegas, NV – “It’s a new era and times have changed, “said Martin Snytsheuvel, CEO, Yellow Pages Nationwide, Inc…”Everything is now technology oriented. That is how people find things. When we want to find a plumber, we go to an IYP (Internet Yellow Pages) or perhaps a search engine like Google. Easy access to technology, from the computer or your cell phone has made it easy for a consumer to reach the information they desire. This is made easier when business have a website presence of even a display ad on the web with an IYP like www.getyp.com that showcases their products and services.
Having an over all investment in choosing the right internet advertising and marketing will be worth your time. The creation of a quality website and a good marketing plan is well worth the cost and effort. Finding sources where a business owner can easily update and change their information is imperative to keeping an IYP display ad, listing or website current and fresh. Looking for this type of solution is a great time saver. The need of an IT department has diminished greatly in recent years.
“On the Internet things are always changing,“ he said, “One of the many things that are great about the Internet is it is fast paced and you should be able to put up and change information expediently.”
Bottom line! Website and Internet marketing are a must for any fast paced business. Increasing sales were never as easy as in today’s great world of online technology. Your Father and Mother never were able to have literally a library at their finger tips. They had to take the effort to go to the library to research even the simplest of subjects. Currently not only can you investigate almost anything on the World Wide Web, you can buy it as well and have it delivered to your front door in as little as 24 hours sooner if you are ordering pizza! Yes you can order PIZZA online now!
Increasingly popular now are the two minute or less videos on a website showcasing products, services and ideas like self help. The site like www.youtube.com and the developing www.yellowpages.tv are a user’s ticket to see on topic videos with just a click. Soon heavy video will be the way things are going; professionally produced and much longer in length.
Creating brand awareness of a merchant has always been a desirable target. Now with the Internet there is the additional goal of building a community with their customers. IYP’s (Internet Yellow Pages) like www.getyp.com are additional sources that help with brand awareness. The Internet from the beginning was a communication tool, then an information tool and today it has actually morphed into so many additional things. Plus, it’s not over. With China soon becoming the world’s largest group Internet users it will be interesting to see who and what the players are in I - 2 - 3 - 5 and even 10 years form now.
An interesting initial phenomenon was picture posting. Sites like www.flickr.com were communities that only posted pictures. So popular now are the posting of photographs of family and friends for family and friends that businesses like Wal-Mart, Walgreens and CVS encourage people to upload their photographs onto their servers for safe keeping and ability to be printed in any city in the us or the world. Amazing!
