The SpivO Shopping channel, like most of the new channels to be released on the new network, is based on simplicity. Since 2004, when SpivO became a search engine, they have tried various ideas for improving the profitability potential of the search engine. During 2007’s renovation meetings, the profitability of the search engine was under guidance of SpivO’s parent company, American Marketing Management and Motivational Services, Inc., SpivO’s technology management company, Adviatech Corp., and Adviatech’s fifty percent shareholder, Jason Standard Corp.
Adviatech held the final decision authority on where to position ad space. SpivO’s revenue is generated from ad impressions on their interactive news channels, commission compensated advertisements from retailers and service providers such as iTunes, Sirius Satellite Radio, and Movielink, job postings on the soon to be launched SpivO Job search, hotel, rental car, and flight bookings on the soon to be relaunched, SpivO Travel, advertisements from SpivO’s direct sponsors, Google Ads to supplement un used ad space, and credit card applications.
Adviatech’s Vice President, Jason Bland, worked closely on the project’s technical and business planning objectives. Bland commented today “It’s a fragile balancing act of simplicity, clean page styles, and profitable ad placement. We carefully weighed out the pros and cons on what to do with SpivO Shopping. Ultimately, we decided that our focus should be on bringing product content into SpivO Shopping to display the most relevant ads. We are not ready, at this time, to pursue a business model similar to Shopping.com which allows store owners to upload product feeds and pay per click.”
The SpivO Shopping database is made up of internally selected product feeds. To learn more visit http://www.spivo.com/
