Changing Demographics in Financial Services conference to be held in Athens.

PRLog (Press Release) - Jan 14, 2008 -
The economic impact of demographic changes in populations of European countries is alarming. Retail banks and insurance companies risk eroding their revenues if they do not overhaul their business models. Their service offerings must adapt to changing needs of the key customer segments.

The conference will feature senior segmentation and marketing specialists from leading European, Russian and Middle East banks as well as experts from the field of market research. Delegates will have a chance to listen to over 15 case studies, attend a strategic discussion forum on „Overhauling Business Models and Aligning the Organisation“, participate in round-table discussions and enjoy five-star lunches, coffee breaks an evening cocktail party and other social activities.

The most important topics discussed on the conference will include:

- Translating demographic trends into customer communication strategies
- Linking demographic shifts with areas of future revenue growth
- Helping the „Boomer“ segment meet their financial services needs
- Banking to the youth market: how to understand and address the lifestyles of youth?
- Serving aging baby boomers through channels of their choice
- Fine tuning the „migrants market opportunity“: How to break barriers for acquisition and serving?

Speakers will include representatives from companies such as Emirates Bank Group Marketing, Russlavbank, HSBC Global Commission UK, SkandiaBanken, Raiffeisenlandesbank, Danske Bank, ABN AMRO Bank, KBC, Rabobank and many more.

Professionals interested in attending the event should contact Empiria Group through their website http://www.empiriagroup.eu/demographics or call +421 376 969 211 to reserve their places.

Full conference brochure and registration form is available upon request.

Photo:
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