Extreme Entertainment is working in partnership with Sekwa7prod, broadcasting as One4One TV, to add new paintball content to its catalogue for 2008.
Extreme Entertainment, part of the SMT Group, will be adding paintball content to its catalogue for 2008 in a working partnership with the French production company Sekwa7prod, now the world’s leading producer of paintball footage. Paintball remains a fast growing extreme sport; already hugely popular in the US (3rd in the top US action sports participation with 10 millions participants in 2005 - source: SGMA 2006), it is swiftly becoming a main-stream sport across Europe.
Paintball content is a good fit with Extreme Entertainment’
Beatrice Sollier, Sales director for Extreme Entertainment said “We are pleased to be adding paintball programs to our catalogue and we believe that now we’ve found the right format, our clients will definitely enjoy the action-packed content. Paintball is fun to play and fun to watch and the TV opportunity is obvious. Working with Sekwa7prod, who know the sport so well and whose productions are already popular on the internet, is an entirely logical collaboration.”
The production of content is already well underway and the first documentary is on schedule for completion in spring 2008.
Mathieu Luquet, General Manager of Sekwa7prod, added, “It has always been one of our ultimate goals to bring paintball to TV. After starting with the internet web-casts, we recently opened the first video-on-demand channel dedicated to the sport of paintball (available is the US). The next logical step is mainstream TV and we certainly couldn't find a better partner to achieve this than Extreme Entertainment. Competitive paintball is a blast - really fast and entertaining, and we firmly believe that it has the potential to be a great sport to show on TV. he real challenge has obviously been in finding the right content to entertain and interest a wide-stream audience, and we are already working with Extreme Entertainment on a great documentary format. This will be distinctly different from the existing web-cast footage that is clearly geared to those that participate in the sport.”
The focus of the programming will be on paintball personalities and ‘lifestyle’
Extreme Entertainment and Sekwa7prod will attend MIP in Cannes this year to present paintball content to national and international TV channels and distributors such as Fox Networks worldwide, The Extreme Sport Channel, Channel 4, National Geographic, etc.
