Mike Hooker is a rarity in his field: He knows cars and he knows how to write about them. He recently launched his own copywriting business, The Automotive Copy Pro, to help automotive high-performance and restoration parts manufacturers increase their return on investment (ROI). Because he has extensive experience with cars, he's a one-stop shop for marketing, public relations, customer service, sales and direct response writing.
Working many years in the automotive repair industry, earning a college degree in automotive technology, and being a life-long hotrod enthusiast establish Hooker as an expert in his field. "Once a gearhead, always a gearhead," he says. A car enthusiast's desire for more automotive education, for more hands-on experience turning wrenches and for more association with other 'hotrodders,' is addiction at worst and infatuation at best. "It's a difficult concept to explain to those who aren't hooked on horsepower."
He elevated his automotive knowledge by combining it with his writing practice. "It's a way to be involved in the high-performance automotive world and the writing community at the same time," he adds.
"The best copywriter will make life easier for business owners and department heads by saving them money and giving them more time to focus on their business." Hooker said. "The goal of any copywriter should be to help businesses communicate effectively with their target audience, to increase leads and to make sales."
The Automotive Copy Pro writes materials, online and off, for businesses that manufacture parts for the automotive high-performance aftermarket;
