LicenZing LLC today announced it has been selected as the brand building agency of record for the YL (Yo Latino®) brand.
The YL brand will focus to ignite a movement representing unity and symbolizing pride among Latinos worldwide. Feel it, say it and now wear it! The movement began in Florida, and will become a national and international phenomenon. YL appeals to a variety of tastes and ages with the focus being a young, urban, upbeat Latin American ages 13-35. The YL consumer seeks fashion trends that draw from Latino culture and music. The YL brand is for the over 44 million Latinos living in the United States who are proud of their roots and heritage. The YL customer is discriminating and demands value and quality.
“We have partnered with LicenZing LLC to lead our efforts to establish and grow our YL brand based on their success and knowledge of the fashion world and the Latino market,” says Ray Sarmiento, President of Yo Latino, Inc. “From our initial meeting they understood what we were trying to achieve and who we were trying to reach.”
Headquartered in suburban San Francisco, LicenZing LLC, has quickly and quietly become THE boutique shop for lifestyle brand building through PR, marketing and licensing. LicenZing works with a select range of clients in areas such as fashion, fitness, yoga, innovative design and technology. The company provides a range of brand building services from strategic planning, creative services, media buying, merchandising and licensing.
“We are brand builders, and are eager to work with the YL brand” said Molly Robbins, President of LicenZing and a Mexico City native. “We look forward to developing their grass roots marketing plans and concepts, as well as establishing licensing programs that will resonate with their consumers.”
