According to “Consumer Electronics Market in Brazil (2007-2011)”, a market research report released by the leading market research company RNCOS, Brazil is the third most attractive consumer electronics market after India and China from investment perspective among the E7 countries (that include China, India, Brazil, Russia, Indonesia, Mexico and Turkey).
The report identifies the E7 countries as the next big destination for the players dealing in consumer electronics as these countries have the ‘obvious’ attractants to pull the international players. The study details these attractants and finds that Brazil can, despite its third position in the market, offers the competitive advantage of zero regulatory bottlenecks for the acquirers over India and China.
The RNCOS research shows that the Brazilian consumer electronics industry had surged at a CAGR of nearly 8.7% from 2001 to 2006. After thorough evaluation of the market, the report forecasts the Brazil consumer electronics market to forge ahead at a CAGR of around 8.3% during 2007-2011.
Brazil is seeing a continuous rise in its working population. From 2001 to 2006, the employed population in the country swelled at an expected CAGR of 3.4%. The report tries to find out how the growth in employed populace is impacting the white-line products, like refrigerators, washing machines, freezers and stoves.
The research study also looks into the segment-wise performance of the Brazil consumer electronics market and identifies those segments that will account for the major market share in future. It also recognizes those consumer electronics products that are showing good sales prospects for mid-term in the country.
Consumer behavior plays a deciding role in the success of any market. However, the report finds this very factor a challenge for the market and analyzes its implication on the market’s future. Apart from consumer behavior, the report also studies other deterrents influencing the market.
"Consumer Electronics Market in Brazil (2007-2011)” has divided the consumer electronics market into segments – white line, sound and images, mobile phones, and computers – to better examine each and every aspect of it. It outlines the opportunities provided by the market and highlights the barriers that can affect the market growth. Based on these parameters, the report has given a rational future forecast of the market.
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