One of three Gift Cards goes unused

PRLog (Press Release) – Jan 02, 2008 – One of three gift cards goes unused
Giftcardtracker.com makes it easier to redeem your cards

The average adult receives at least 3 gift cards during the holiday season, and more than a third of them go unused, according to a study by Deloitte & Touche.  Ken Hawkins, of giftcardtracker.com, knows why.

“Either they are misplaced, misunderstood or not really wanted,” said Hawkins.  “My free website offers answers for each situation.”

Card holders can avoid misplacing them by tracking their gift cards on giftcardtracker.com and even track where they keep them.  A certain drawer or cabinet?  A certain purse?  You can keep an online reminder for yourself.  You can also program an alert for when your card is about to expire or incur fees.  And if you do misplace a card, giftcardtracker.com provides information on retailer policies of replacing it.

Many people misunderstand how their card can be used.  “A GAP giftcard can be used at OLD NAVY.  Your OLIVE GARDEN card can be used at RED LOBSTER.  My website makes these options clear, and sometimes retailers don’t.,” assured Hawkins.

Some gift cards just aren’t going to be used, because they honestly aren’t wanted.  “You get a gift card to a store you never visit, and it becomes like the sweater you never wear.”  

Unwanted gift cards can be donated to various non-profit charities though Giftcardtracker CARES.  Even if there’s only a small balance remaining, the donations can add up quickly.  Giftcardtracker.com has all the details.


Giftcardtracker.com is a free consumer website where people can register and track their gift cards.  It offers a free “Gift Card Report Card” on various retailers, and a blog “Bytes from the Card Shark.”  

 Arrange interviews with Ken Hawkins through Brian Kirwin at (757) 718-3225.