This month's briefing has been written following the success of the first magnificent seven briefing published in July 2007. While health, convenience and indulgence (dubbed the three megatrends) continue to dominate growth strategies within the global drinks industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers' purchasing habits. We offer insight and perspective on drinks trends currently influencing manufacturers, retailers and consumers in the global marketplace.
Table of Contents
Introduction
Megatrend 1 Optimal health
Megatrend 2 Status-symbol shopping
Megatrend 3 Naturally functional
Healthy and natural flavours and fragrance
Smoothies set for rapid ascent
Building and nurturing trust
Megatrend 4 Meet the producers
Megatrend 5 Next-generation convenience
Megatrend 6 Super-premium
Megatrend 7 Going green
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