USB Digital Frames and Flash Drive Direct to be the first promo company to meet ROHS compliancy.

PRLog (Press Release) – Dec 30, 2007 – USB Digital Frames and Flash Drive Direct to be the first manufacturer to the promotional products industry to completely meet or exceed ROHS compliancy.
“ The corporate and promotional products industry is awash in poisonous junk” states John Graham, head of USB Digital Frames and Flash Drive Direct. “ It is a very large (16 billion dollars USD) almost unseen and totally unregulated industry that sells the corporate world everything from soup to nuts with a corporate branding (logo) on it. Until very recently there were few companies willing to spend the extra money to ensure that their products were not harming the environment. We decided to do something about it.”
That something was to bring their standards up to both ROHS compliancy and to WEEE standard for both their Flash Drive line ( Flash Drive Direct) and their digital frame division (USB Digital Frames).
USB Digital Frames and Flash Drive Direct are now fully compliant with their products and vertically integrated only with WEEE certified plants.
What is ROHS and WEEE
ROHS is the Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment 2002/95/EC (commonly referred to as the Restriction of Hazardous Substances Directive or RoHS) which was adopted in February 2003 by the EU (European Union).
The RoHS directive took effect on 1 July 2006, and is required to be enforced and become law throughout the EU. This directive restricts the use of six hazardous materials in the manufacture of various types of electronic and electrical equipment. It is closely linked with the Waste Electrical and Electronic Equipment Directive (WEEE) 2002/96/EC which sets collection, recycling and recovery targets for electrical goods and is part of a legislative initiative to solve the problem of huge amounts of toxic e-waste.
“As usual, the Europeans, Japanese and Canadians are well ahead of the US when it comes to environmental issues.RoHS was an off shoot of the Kyoto Accord set forth in 1997 and signed by some 120 countries (The USA being a signatory hold-out). “ states Graham. “We watched the European business model burst forth as they adopted stricter environmental standards while the lower US environmental standards actually retarded business growth and development. We quickly saw that by offering ROHS and WEEE compliant products we not only were helping the environment but were encouraging growth in our business. The positive results are obvious”.
USB digital frames
Flash Drive Direct
Vancouver Canada