As Harrington & Reed continues to lead the nation in changing how management candidates market themselves, early statistics are beginning to emerge on the effectiveness of their professionally produced candidate Intro Videos.
"We ourselves here at Harrington & Reed are surprised at just how effective our Intro Videos actually are for these top candidates,"
INCREDIBLY, 6 OF THE 45 CEO'S RECEIVING THE CD PACKAGE CALLED HIM PERSONALLY ON THE PHONE! Previous candidates have received as many as 2 CEO calls from sending out up to 15 such Fed-Ex packages, but this tells us the effectiveness ratio of about 1 in 8 holds true as even more are sent out directly to the CEO." As a direct result, the candidate in question landed a six-figure position, with a salary at the top end of the range, full benefits, car, relocation, etc. He was personally invited to Palm Springs,CA to interview with the CEO while he and the V.P. of Operations attended a meeting there. The candidate reported they walked right up and said, "Hi, Phil", and he felt like a celebrity. The job was "mine to lose at that point."
The candidate reports he had never in his 25 year career ever been called directly by a CEO in response to sending in a conventional resume. The CEO's calling him all were extremely impressed by the professional quality of the video CD itself. "The fact that 6 CEO's contacted this candidate is monumental in its career search signicance."
Jenkins explains that the unique quality of his videos and their ability to replicate the exact feel of a real-life professional level interviews, are the secrets to it's success. Jenkins says, "It must give the CEO recipient the feeling that he or she is actually meeting the person in a sincere way that is not rehearsed or scripted. And it cannot be a "pitch" direct to camera by the candidate. Only then does it have any real value as a job search tool for the management-level candidate. A high school kid can afford to clown around in front of the video camera at home and upload it to YouTube to get a receptionist job, but the executive can't. There's just too much at stake."
Jenkins, whose unique executive career spans both New York Banking and Hollywood Film and TV, explains that the quality and tone of the Intro Video becomes inferred as the quality of the candidate. "That's one of the first things show business teaches you, that the video or flim you're in attaches itself to you, and becomes part of you....part of your image.", says Jenkins, "That's why CEO's will watch our videos....they exude quality and credibility, just like watching 'Meet the Press', and they enhance the quality perception of the candidate. Just watch one on our site to see what I mean."
Professional Candidates wanting to explore this new medium can contact Mr. Jenkins at 702-784-7635 or at cjenkins@harringtonreed.com Harrington & Reed's website is www.harringtonreed.com to see examples.
Mr. Jenkins produces several management candidate intro videos for serious candidates each week. "No serious professional candiate in the future will be without one." , Jenkins summarizes. "Just call me, fly to Las Vegas, let me shoot yours, and change your entire career from that point forward."
