Household appliance demand in China has shown marked growth in recent years and reached 110.9 million units in 2005. Market gains will continue to outpace global sales of white goods, growing to 138.2 million units in 2010. Producers and distributors of household appliances recognize the tremendous market potential that China offers. However, planning for expansion into China is difficult due to the lack of reliable market information.
Appliances in China, provides you with the information and analysis you need to plan for your company’s positioning in China. Is the emerging economy in China a threat or opportunity to your organization?
Cooking appliances to remain the largest and fastest growing segment
Cooking appliances will remain the largest segment in China’s household appliance market, accounting for over three-fifths of total appliance sales in 2010 when measured in unit terms. Demand for cooking appliances in China is mainly supported by replacement sales, benefiting from the large product stock in China and the products’relatively shorter useful lives. The cooking appliance segment will also exhibit the fastest pace of increase through 2010. Advances will benefit from healthy growth in the number of households and a favorable outlook in residential fixed investment.
Dish sterilizers and dishwashers will also post above-average growth through 2010, benefitting from the growing popularity of these appliances in Chinese households. Rising health-related concerns, especially in prevention against infectious disease, will support market gains for dish sterilizers. Refrigeration equipment and laundry equipment will experience modest gains. Nevertheless, demand for refrigeration and laundry equipment will be fostered by rising average incomes, which will create opportunities for further market penetration.
Urban demand to dominate appliance sales while rural markets will rise faster
Urban population in China has considerably higher income and expenditure levels than their counterparts in rural areas,
and as such the urban market presents greater potential for appliance sales. In 2005, more than four-fifths of appliances sold were installed in urban households. Urban demand for household appliances will continue to dominate the appliance market through 2010, driven by both new product purchases and replacement demand. However, rural demand for household appliances will post faster gains in the 2005-2010 period, supported by rising income levels that enable a growing number of rural households to acquire such appliances as refrigerators and clothes washers for the first time.
Opportunities vary by region
The Central-East and Central-South regions will remain home to over half of China’s population and account for close to two-thirds of all economic activity in 2010, presenting greater market potential for household appliances. White goods sales in Central-East and Central-South will account for nearly three-fifths of the 2010 market total. However, in the Northwest and Southwest regions, sales will constitute less than one-sixth of appliance demand in the foreseeable future.
Table of Contents
Introduction
Executive Summary
Market Environment
General
Economic Overview
Demographic Overview
Population
Urbanization
Households
Industrialization & Manufacturing Trends
Personal Income Trends
Residential Building Construction Expenditures
Interest Rates
Currency Exchange Rates
Pricing Patterns for Household Appliances
Ownership Rates
Legislative & Regulatory Issues
Technology & Product Innovation
The Five-Year Plan
World Industry Outlook
International Trade
PRODUCTS
General
Cooking Appliances
Cooktops/Other Conventional Cooking Devices
Microwave Ovens
Range Hoods
Refrigerators & Freezers
Refrigerators
Freezers
Clothes Washers & Dryers
Washers
Washer & Dryer Combos
Dryers
Dish Sterilizers & Dishwashers
Dish Sterilizers
Dishwashers
Markets
General
Urban Demand
Cooking Appliances
Refrigerators & Freezers
Clothes Washers & Dryers
Dish Sterilizers & Dishwashers
Rural Demand
Cooking Appliances
Refrigerators & Freezers
Clothes Washers & Dryers
Dish Sterilizers & Dishwashers
Regional Trends
General
Regional Demographic & Economic Trends
Population Patterns
Economic Outlook
Regional Demand for Household Appliances
Central-North
Northeast
Central-East
Central-South
Southwest
Northwest
Industry Structure
General
Industry Composition
Market Share
Competitive Strategies
Manufacturing
Marketing & Distribution
Financial Issues & Requirements
Mergers & Acquisitions
Cooperative Agreement
Foreign Participation in the Chinese Market
Company Profiles
List of table and charts
Executive Summary
1 Summary Table
Market Environment
1 Gross Domestic Product of China
2 Population of China
Cht Population of China by Age
3 Households in China by Region
4 Manufacturing Value Added in China
5 Per Capita GDP in China by Region
Cht Per Capita GDP in China by Region, 2005
6 Residential Building Construction
Expenditures in China
7 Interest Rates in China, 1995-2005
Cht Interest Rates in China, 1995-2005
8 Chinese Currency Exchange Rates, 1995-2005
Cht Chinese Currency Exchange
Rates, 1995-2005
9 Pricing Patterns for Household
Appliances in China
10 Household Appliances Ownership Rates in China
11 World Household Appliances Demand by Region
12 Chinese Foreign Trade in Household Appliances
PRODUCTS
1 Household Appliances Demand in China by Type
Cht Household Appliances Demand in China by Type, 2005
2 Cooking Appliances Demand in China Cht Cooking Appliances Demand in China by Type, 2005
3 Cooktops & Other Conventional Cooking Devices Demand in China
4 Microwave Ovens Demand in China
5 Range Hoods Demand in China
6 Refrigerators & Freezers Demand in China
Cht Refrigerators & Freezers Demand in China by Type, 2005
7 Refrigerators Demand in China
8 Freezers Demand in China
9 Clothes Washers & Dryers Demand in China
Cht Clothes Washers & Dryers Demand in China by Type, 2005
10 Washers Demand in China
11 Washer & Dryer Combos Demand in China
12 Dryers Demand in China
13 Dish Sterilizers & Dishwashers Demand in China
Cht Dish Sterilizers & Dishwashers Demand in China by Type, 2005
14 Dish Sterilizers Demand in China
15 Dishwashers Demand in China
Markets
1 Household Appliances Demand in China by Market
2 Urban Demand for Household Appliances in China by Product
3 Rural Demand for Household Appliances in China by Product
Regional Trends
1 Population of China by Region
2 Gross Domestic Product of China by Region
3 Household Appliances Demand in China by Region
Cht Household Appliances Demand in China by Region, 2005
4 Central-North Region of China: Household
Appliances Demand
Cht Central-North Region of China
5 Northeast Region of China: Household
Appliances Demand
Cht Northeast Region of China
6 Central-East Region of China: Household Appliances Demand Cht Central-East Region of China
7 Central-South Region of China: Household Appliances Demand
Cht Central-South Region of China
8 Southwest Region of China: Household
Appliances Demand
Cht Southwest Region of China
9 Northwest Region of China: Household
Appliances Demand
Cht Northwest Region of China
Industry Structure
1 Revenue Data: Selected Household Appliances Companies, 2005 Cht Household Appliances Market Share in China by Company, 2005
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements
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