LarsonO'Brien Selected as Strategic Partner for CENTRIA Services Group

PRLog (Press Release) - Dec 20, 2007 -
Contact: Lauren Ban
Phone: 412-571-1600
E-mail: Lauren@larsonobrien.com  

PITTSBURGH, PA… LarsonO’Brien Advertising, Public Relations and Interactive has been selected to provide a variety of marketing communications services to CENTRIA Services Group, a division of CENTRIA, an international company and the country’s premier supplier of architectural metal wall and roofing systems used in commercial/industrial projects.

LarsonO’Brien will be responsible for the development of marketing strategy, as well as advertising campaigns, new product launches, search engine optimization and the creation of collateral materials, including print and electronic communication for CENTRIA Services Group’s EnergyPeakTM brand.

“LarsonO’Brien’s complete range of services and extensive knowledge of the architectural building products industry makes them an ideal strategic partner,” explains Rick Mowrey, director of marketing and business development, CENTRIA Services Group.  “LarsonO’Brien has already established the editorial contacts necessary to secure the media coverage the EnergyPeak system deserves, and the industry experience and technical skills needed to immediately write and produce our sales support materials.”

LarsonO’Brien serves many clients in the architectural building products sector, including - Lutron Electronics, Coopersburg, PA; Follansbee Steel, Follansbee, WV; Birdair, Buffalo, NY; Cambridge Architectural, Cambridge, MD; and Contrarian Metal Resources, Cranberry Township, PA.