Profile of Raymond: Growth Through Foreign Collaboration and Vertical Integration

PRLog (Press Release) - Dec 19, 2007 -
Profile of Raymond: Growth Through Foreign Collaboration and Vertical Integration
Raymond is one of India’s leading fabric and garment manufacturers. In 2006/07 alone its textile and clothing operations—including wholly owned subsidiaries and joint ventures—generated sales of Rs11.1 bn (US$283 mn). From its origins and core strengths in worsted suiting fabrics, the company has diversified into the production of denim fabrics, cotton shirtings and garments. It has also built up a presence in retailing and, as such, it claims to be India’s largest fabric and garment retailer.Since 2001 Raymond has been expanding aggressively through divestment, collaborations and joint ventures with foreign firms, as well as capacity expansions. In 2001 it acquired Regency Texteis Portuguesa—a plant in northern Portugal which manufactures suits, jackets and trousers for the European market—and in 2002 it bought ColorPlus Fashions. Since then it has set up four joint ventures, namely Raymond Zambaiti, Raymond Fedora, Raymond UCO Denim and Gas Apparel. It has also established three wholly-owned clothing manufacturing subsidiaries: Silver Spark Apparel, Everblue Apparel and Celebrations Apparel. In addition, it has added approximately 25 mn metres of annual fabric capacity to its existing plants.
Raymond has also become vertically integrated by constructing state-of-the art facilities for its garment manufacturing companies as well as design studios established through joint ventures and retail operations. Raymond sees retail expansion as an important way to penetrate the market and increase sales even further. The company has over 400 retail and brand stores across 170 cities in India and the Middle East. Recently, it opened its 350th The Raymond Shop in India, and plans to increase this number to 950 by 2010. It also has exclusive standalone stores which stock its brands—including Manzoni, Park Avenue, ColorPlus, Parx, Be:, and Zapp!. These stores are on the increase as the company broadens its product portfolio.Profile of Raymond: Growth Through Foreign Collaboration and Vertical Integration
Table of Contents

List of contents
SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
MARKET STRATEGY AND BUSINESS OPERATIONS
Wholly owned subsidiaries
Raymond Apparel Ltd
ColorPlus Fashions
Everblue Apparel
Celebrations Apparel
Joint ventures
Raymond UCO Denim
Raymond Zambaiti
Raymond Fedora
Gas Apparel
WORSTED SUITING FABRICS
Manufacturing plants
Thane plant
Chhindwara plant
Vap i P l a n t
Worsted suiting collections
WORSTED SUITS AND FORMAL TROUSERS
Silver Spark Apparel
Regency Texteis Portuguesa
DENIM FABRIC: RAYMOND UCO DENIM
Raymond UCO Denim
Denim fabric manufacturing plants
Yavatmal, India
Ghent, Belgium
Rockingham, North Carolina, USA
Snyder, Texas, USA
Guirgiu, Romania
DENIM APPAREL
Everblue Apparel
SHIRTING FABRICS
Raymond Zambaiti
SHIRTS
Celebrations Apparel
WOOLLEN FABRIC Raymond Fedora
APPAREL BRANDS
Be:
ColorPlus
Manzoni
Notting Hill
Park Avenue
Parx
Zapp!
Retail stores
Brand-specific stores
Be: stores
Manzoni luxury boutique
Park Avenue stores
Parx stores
Zapp! stores
The Raymond Shop
Multi-brand stores
FINANCIAL PERFORMANCE
Revenues
Profits
Subsidiaries and joint ventures
Raymond UCO Denim
Raymond Apparel
ColorPlus
Silver Spark Apparel and Celebrations Apparel
Raymond Zambaiti and Raymond Fedora
OUTLOOK
List of tables
Table 1: Raymond: financial performance by business segment, 2001/02-2006/07
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