Motorcycle Direct girls uncovered for 2008 calendar

PRLog (Press Release) – Dec 18, 2007 – Nine Motorcycle Direct (MCD) employees have received the full ‘glamour girl’ treatment to help create a sexy new charity calendar.

The debut appearance of the ‘MCD Cover Girls’ can be seen in the 2008 Motorcycle Direct calendar (http://www.mcdcovergirls.co.uk/ ) which has already gone on sale.  The group comprises nine employees who volunteered to be the ‘face’ of Motorcycle Direct (http://www.motorcycledirect.co.uk/ ) and help raise funds for the charity, Riders for Health.

MotorCycle Direct is one of the UK's biggest motorcycle insurance (http://www.motorcycledirect.co.uk/motorcycle-insurance-q ...= ) providers but the employees ditched their normal day jobs in Sales, Marketing and Customer Services to pose with a collection of stunning motorbikes including a Suzuki SV1000, a Triumph Daytona 675 and a Harley Davidson Fat Boy.

The calendar will be available in two formats; Bikers can register at www.mcdcovergirls.co.uk where they can either download a free copy or pay 99p to receive a hard copy. All profits will go to the charity, Riders for Health (http://www.riders.org/ ).

Marketing Executive Jenny appears in August on the calendar and commented: “It was the first time most of us had done anything like this but we are really pleased with the way the calendar has turned out.  I originally suggested the idea and the girls just started volunteering.  To be part of a professional glamour photo shoot was a fantastic experience and I hope we raise loads of money.”

Chief Executive Scott Salter said:  “I’m incredibly proud of the girls.  We already knew they were the best in the business when it comes to bike insurance but this shows a whole new side to them.   I think it takes a lot of bravery to do something like this but Riders for Health is a charity we all really care about and I know the girls were keen to do something that would make a difference.  I think it will make a great Christmas present for anyone who is mad about bikes, so hopefully everyone will get behind it.”

-ends-

Contact details:

Gordon Maw
MAW Communications
215 Earlham Road
Norwich
NR2 3RQ
01603 505845
hello@mawcomms.co.uk

Notes to editors:

Each picture is available separately on request.  

MotorCycle Direct is one of the UK's biggest motorcycle insurance providers.  As part of a group with over 40 years experience, MotorCycle Direct have built a big business on the basis of small premiums and a personal touch. MCD have the industry knowledge and technical expertise to find anyone the right motorcycle insurance quote (http://www.motorcycledirect.co.uk/motorcycle-insurance-quote.php?int= )  for biking in the British Isles - whatever their interests.

Motorcycle Direct is a trading style of Europa Group Limited. Authorised and regulated by the Financial Services Authority.  Registered Office: 29 High Street, Thornbury, Bristol. BS35 2FD.  Registered in Wales Reg No 3279177


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