Brand-aware 10-19 year olds will Drive Grooming Products Market to $8.5 billion by 2012 - New Report

PRLog (Press Release) - Dec 18, 2007 -
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report which predicts that the U.S. ‘teen’ (age 15-18) and ‘tween’ (age 8-14) grooming products market is expected to yield $8.5 billion by 2012. The success of this market is driven by companies adopting creative battle tactics to target kids with spending power.

In fact, “Teen and Tween Grooming Products: The U.S. Market” which is available at http://www.reportbuyer.com/go/PKF00101 predicts that the haircare, skincare and color cosmetics products bought by and for teens and tweens  is likely to finish 2007 racking up nearly $7 billion in sales. In addition, the report finds that the market has experienced a soaring growth rate of 20% for the last twenty years, from 1998-2002. It also saw continued double-digit growth through 2007.

The publication says in market where botox and creams rule, 10-19 year olds have real spending power and are highly brand aware. Being romance seekers, they are  not bashful about spending big bucks to make themselves look good. It finds that skincare purchases by teens and tweens - or purchases by adults for them - are soaring above $3.2 billion this year. Similarly, haircare sales are pushing past $2.4 billion. Also, for a market often obsessed with girls, Health and Beauty Care (HBC) sales to teen/tween boys are climbing toward the cool $2 billion mark.

Analysts point out that the factors positively influencing the market include
kids' love of premium brand images, their consciousness of the environment and companies' adopting creative battle tactics that encompass everything from mass advertising to flash mobs to text messaging.

Authors of the report say that kids are responding well to the soft- positioning of existing adult grooming items. They say brand-dedicated websites, product placement deals and text messaging campaigns are increasingly effective as kids are now able to pay for the increasingly sophisticated appearances they aim for.

This report provides a comprehensive and in-depth analysis of the marketplace for personal grooming products intended for use by teens and tweens, and has been organised into five product categories: Skincare, Haircare, Colour Cosmetics, Products for Young Males and Ethnic Products.

“Teen and Tween Grooming Products - The U.S. Market” is available from Report Buyer.
For more information go to:
http://www.reportbuyer.com/consumer_goods_retail/cosmeti ...

Report Buyer product ID: PKF00101