Nordic Walking: Can Burning 40% More Calories Really Be Fun?

PR Log (Press Release) – Dec 14, 2007 – Nordic Walking is the new fitness activity targeted at people looking for an effective, time-efficient total body exercise with minimal impact on joints.  Sally Richards, Director of the Nordic Walking Company, is bringing Colorado residents to the forefront of this new trend, which has been sweeping Europe for the last few years. Richards, who has coached fitness and racewalking in Colorado for over 13 years states, "Nordic Walking CO offers clinics, equipment, travel tours, camps, instructor training and a unique internet business opportunity. This is the first program of its kind in the Western United States."

Why are people going crazy over Nordic Walking? Richards points out, "The sport’s popularity is due to the fact that it’s a low stress, total body workout, and you burn 25-40% more calories than regular walking while not having to walk longer or faster. It’s great for weight-loss and cross-training, as well as a great option for those who suffer from overuse injuries from high impact sports!" Richards adds, "Another bonus is that with so many muscles are sharing the workload, the perception of exertion is diminished. This means that you don’t need to go out and kill yourself. This also adds to the social appeal of Nordic Walking groups.”

Richards explains the difference between Nordic Walking Poles, and traditional "trekking poles" is that, "Adjustable Fittrek Nordic Walking Poles have exchangeable tips ensure that the poles are adhering to the ground surface for maximum push-off, stability and upper body training. Proper technique is important. Take a clinic to make sure you are getting the maximum benefit from your workout."

Nordic Walking can be done anywhere: from paved and dirt roads to trails, bike paths, running tracks or even shopping malls!" Richards, the 2006 World Nordic Walking Champion, is also an ACE certified Nordic Walking Trainer. She was inducted into the Colorado Sportswomen Hall of Fame in 2000 and is a former member of the US National Racewalking Team. She is the current holder of the American Masters Racewalking records at 15k and 20k.

Richards adds, "It's such a joy to show all different kinds of people at different fitness levels, that they really can get in shape, lose weight, and actually have fun doing it with Nordic Walking!"

For more info, please call 303-674-2144 or visit www.nordicwalkingco.com