Neal’s Yard Remedies, the leading organic health and beauty company in the UK, have teamed up with Search Engine Optimisation specialists Fingertap Media once again to produce a new standard in online user interaction. The e-catalogue recently launched to promote Neal’s Yard Remedies’ Autumn/Winter line of products used an Adobe Flash based interface to replicate the feel of a real catalogue online, due to the success of this first catalogue, Neal’s Yard Remedies have commissioned a second.
This technology was previously limited in its application, and generally only distributed as an offline application, preventing the inclusion of any e-commerce use and in turn making the user experience more long winded. The reason behind its limited online use is search engine optimisation;
In working with Fingertap Media and using their search engine optimisation knowledge, Neal’s Yard Remedies have been able to launch an e-catalogue that can be fully indexed by search engines such as Google, securing their highly valuable search ranking and ensuring they gain visitors rather than losing them.
The e-catalogue integrates seamlessly with the existing e-commerce solution on Neal’s Yard Remedies’ website, allowing users to use the e-catalogue as they would a standard e-commerce site. The difference is that users are presented with a more aesthetically pleasing catalogue, one that relates directly to a physical catalogue users will be used to.
Neal’s Yard Remedies are an ecologically friendly company producing organic, GM free products by hand. Neal’s Yard Remedies was the first company in the UK to be certified under the Soil Association’
Everything is made by hand and designed to be as natural, biodegradable, and environmentally friendly as they can make them. In extending their eco friendly attitude, all printed catalogues are made from 100% recycled paper, and now in producing an e-catalogue they hope to further reduce any waste produced by promotional material.
