Consumer demand for trendy plus size clothing which flatters curves versus flattens or hides them has grown dramatically. Two hot designers that cater to real women with their fashion forward designs are Maggy London and Donna Ricco. “The biggest fashion trend this year is the dress” explains Baum. “Maggy London and Donna Ricco’s new holiday dresses are right on trend with feminine details, rich fabrics, and superior craftsmanship.”
Baum created her online retail clothing business to deliver upscale and trendy plus size clothes specifically designed for plus size women. Her successful e-store runs an innovative advertising campaign where real customers are chosen as models for the designer plus size fashions the site sells. Their latest winner, Maggie Brown, was chosen from over nine hundred entries. “Maggie has been a wonderful addition to our site,” explains Baum, herself a former plus size model. “We have seen our sales rise dramatically since Maggie started modeling for us.” In addition to winning Cherished Woman’s model search, Maggie won Tyra Bank’s Thick and Sexy Top Model.
Cherished-Woman.com, an Internet retailer of trendy plus size clothes, was founded by Nancy Baum, entrepreneur and former plus size model. The online boutique features high-end, designer plus size fashion aimed at bringing out the natural sex appeal of the modern woman, no matter what her dimensions. Cherished-Woman.com's collection of plus size designer clothes includes, Abby Z, Anna Scholz, Dominique De Sentino, Donna Ricco, Gayla Bentley, Jessica Svoboda, Maggy London, Olivia Harper, Vikki Vi and many more exciting designers lined up for 2008.