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Ethical Fashion Gets Seriously Stylish With The Launch Of Devidoll.com

Luxury ethical fashion and lifestyle boutique DeviDoll.com launches in the United Kingdom bringing the best sustainable style and conscientious fashion from across the globe to Europe.
 

FOR IMMEDIATE RELEASE

PRLog (Press Release)Dec 10, 2007 – October 2007 saw the launch of DeviDoll.com (http://www.devidoll.com), an online boutique that sells chic, up-to-the minute fashion, pure, organic products for the body and exquisite soft furnishings for the home. DeviDoll.com is also a boutique that only stocks things that, in some way, benefit this Earth and its people. The moment you choose something from DeviDoll's collection you contribute to a wiser use of human and natural resources.

As we become a more ecologically and socially aware society, consumption, especially of luxury goods, has come under scrutiny. DeviDoll makes it clear that such scrutiny is often misplaced -- the consumption of luxury need not be conspicuous, selfish, thoughtless or shallow. Quite the contrary. By making room in the ethical lifestyle space for couture and for luxury, DeviDoll proves that being eco and ethical need not preclude being in vogue.

DeviDoll carries labels from across the globe – the majority of them are debuting in the European market through DeviDoll – and is the first ethical fashion boutique to so completely bridge the North American and European ethical fashion worlds.

Every label at DeviDoll is, first and foremost, about trend-awareness, luxurious fabrics and fabulous design.

Additionally, every label at DeviDoll meets at least one of the following criteria --

(a)   Made from organic fabric
(b)   Made from alternative fabric (including hemp; soyabean; bamboo; modal; peace silk)
(c)   Especially benefits children and/or women in its production
(d)   Helps revive ancient handicrafts among local populations
(e)   Made from vintage or reused materials


According to founder, Sindhu Venkatanarayanan, “I saw a gap in the current market for luxury fashion with a conscience; I wanted to offer my customer a lifestyle that was ethical but seriously fashionable. Increasingly, those with very few barriers to spending lavishly on themselves want to do more than just that – they want to give back as well. DeviDoll provides a complete, robust and very stylish solution to this demand.”

The instinct to look good is in all of us. So is the instinct to do good.  DeviDoll's intention is to bring these two important impulses together -- making it possible to look fabulous on the outside and feel spectacular on the inside, in one go.


For more information please visit www.devidoll.com or email contact@devidoll.com or call +44 (0) 845 362 6273
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Issued By:http://www.devidoll.com/
Email:Click to contact author
Country:United Kingdom
Categories:Fashion, , Shopping, , Environment
Tags:Ethical Fashion, Eco-fashion, Online Boutique, Green, Organic, Online Fashion, Sustainable, Fair Trade

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