October 2007 saw the launch of DeviDoll.com (http://www.devidoll.com)
As we become a more ecologically and socially aware society, consumption, especially of luxury goods, has come under scrutiny. DeviDoll makes it clear that such scrutiny is often misplaced -- the consumption of luxury need not be conspicuous, selfish, thoughtless or shallow. Quite the contrary. By making room in the ethical lifestyle space for couture and for luxury, DeviDoll proves that being eco and ethical need not preclude being in vogue.
DeviDoll carries labels from across the globe – the majority of them are debuting in the European market through DeviDoll – and is the first ethical fashion boutique to so completely bridge the North American and European ethical fashion worlds.
Every label at DeviDoll is, first and foremost, about trend-awareness, luxurious fabrics and fabulous design.
Additionally, every label at DeviDoll meets at least one of the following criteria --
(a) Made from organic fabric
(b) Made from alternative fabric (including hemp; soyabean; bamboo; modal; peace silk)
(c) Especially benefits children and/or women in its production
(d) Helps revive ancient handicrafts among local populations
(e) Made from vintage or reused materials
According to founder, Sindhu Venkatanarayanan, “I saw a gap in the current market for luxury fashion with a conscience; I wanted to offer my customer a lifestyle that was ethical but seriously fashionable. Increasingly, those with very few barriers to spending lavishly on themselves want to do more than just that – they want to give back as well. DeviDoll provides a complete, robust and very stylish solution to this demand.”
The instinct to look good is in all of us. So is the instinct to do good. DeviDoll's intention is to bring these two important impulses together -- making it possible to look fabulous on the outside and feel spectacular on the inside, in one go.
For more information please visit www.devidoll.com or email contact@devidoll.com or call +44 (0) 845 362 6273
