Converted flexible packaging demand in the US is forecast to exceed $16 billion in 2011. Growth will be attributable to cost, performance and source reduction advantages over most rigid packaging formats. Moreover, heightened barrier requirements in many markets will drive increased demand for value-added materials to enhance shelf life or product protection. Technological advances such as breathable films and films that enable steam cooking, as well as manufacturers’
Stand-up, flat pouches to be fastest growing product
Fastest growth is anticipated for pouches as a result of solid prospects for stand-up pouches, often at the expense of rigid containers. Opportunities for stand-up pouches will be based on advantages of excellent visual appeal, product differentiation, convenience, portability and reclosability. Healthy gains are also expected for flat pouches due to improved barrier structures and the incorporation of such convenience features as resealable zippers, spouts and tear notches. Selfventing film structures enabling microwave steam cooking of vegetables in pouches will reinvigorate frozen vegetable applications. Bags and other types of converted flexible packaging will post more moderate growth, although above average opportunities will exist in produce, beverages, meat and related products, frozen food, pharmaceuticals and medical products.
Food packaging to offer best market opportunities
Growth in food applications will slightly outpace the overall market as a result of increased demand for convenienceoriented and other processed food items, many of which require improved barrier capability for longer shelf life. Favorable demographics and a steady stream of new product introductions of foods in singleportion sizes for portability or to limit serving sizes will also favorably impact related packaging demand. Fastest gains are anticipated for meat and related products, produce and frozen food applications. Growth in meat and produce markets will result from rising demand for convenience-
be fueled by product and packaging innovations enhancing the quality and convenience of frozen foods. Among nonfood markets, fastest growth is anticipated in the pharmaceutical and medical product markets based on heightened barrier requirements, cost and convenience advantages, and adaptability to growing unit dose requirements.
Polypropylene film to log most rapid material gains
While polyethylene will remain by far the leading film type, polypropylene is expected to log faster gains based on its combination of cost, lightweighting and performance attributes. Among other film types, ethylene vinyl alcohol and polyester films will log above-average growth as a result of higher barrier requirements in food packaging. Though efforts to increase packaging sustainability will boost opportunities for degradable films, performance limitations will restrict usage to niche applications. Despite slower advances for paper and foil, continued opportunities will exist in laminations or uses where paper and foil meet specific performance and aesthetic needs. Moreover, paper’s good environmental profile will be advantageous as interest in sustainable packaging increases.
Table of Contents/ list of Tables & Charts
Executive Summary
1 Summary Table
Market Environment
Macroeconomic Outlook
Demographic & Household Trends
Consumer Income & Spending
Food Industry Overview
Consumer Preferences
Distribution Trends
Retail Sales Outlook
Packaging Trends
Performance
Aesthetics
Competitive Packaging Materials
Pricing Trends
Technological Developments
Environmental & Regulatory Factors
International Outlook
LIST OF TABLES & CHARTS:
1 Macroeconomic Indicators
2 Population & Households
3 Consumer Income & Spending
4 Food & Beverage Shipments
5 Retail Sales
6 Packaging Shipments & Demand
7 Selected Raw Material Prices
Materials
Plastic Film
Polyethylene Film
Food Packaging
Nonfood Packaging
Polypropylene Film
Food Packaging
Nonfood Packaging
Polyester Film
Food Packaging
Nonfood Packaging
Polyvinyl Chloride Film
Food Packaging
Nonfood Packaging
Nylon Film
Polystyrene Film
Polyvinylidene Chloride Film
Ethylene Vinyl Alcohol Film
Cellophane Film
Other Films
Paper
Kraft & Sulfite
Food Packaging
Nonfood Packaging
Glassine & Greaseproof
Food Packaging
Nonfood Packaging
Oiled & Waxed
Aluminum Foil
Food Packaging
Nonfood Packaging
LIST OF TABLES & CHARTS:
1 Converted Flexible Packaging Materials
Demand by Type
Cht Converted Flexible Packaging Materials
Demand by Type, 2006
2 Plastic Film Demand in Converted
Flexible Packaging by Resin
Cht Plastic Film Demand in Converted Flexible
Packaging by Resin, 2006
3 Polyethylene Film Demand in Converted
Flexible Packaging by Type & Market
4 Polyethylene Film Demand in Converted
Flexible Food Packaging by Type & Market
Cht Polyethylene Film Demand in Converted
Flexible Food Packaging by Market, 2006
5 Polyethylene Film Demand in Converted
Flexible Nonfood Packaging by Type & Market
Cht Polyethylene Film Demand in Converted Flexible
Nonfood Packaging by Market, 2006
6 Polypropylene Film Demand in Converted
Flexible Packaging by Type & Market
7 Polypropylene Film Demand in Converted
Flexible Food Packaging
Cht Polypropylene Film Demand in Converted
Flexible Food Packaging, 2006
8 Polypropylene Film Demand in Converted
Flexible Nonfood Packaging
9 Polyester Film Demand in Converted
Flexible Packaging by Market
10 Polyester Film Demand in Converted
Flexible Food Packaging
11 Polyester Film Demand in Converted
Flexible Nonfood Packaging
12 Polyvinyl Chloride Film Demand in Converted
Flexible Packaging by Market
13 Polyvinyl Chloride Film Demand in Converted
Flexible Food Packaging
14 Polyvinyl Chloride Film Demand in Converted
Flexible Nonfood Packaging
15 Nylon Film Demand in Converted
Flexible Packaging by Market
16 Polystyrene Film Demand in Converted
Flexible Packaging by Market
17 Polyvinylidene Chloride Film Demand in Converted
Flexible Packaging by Market
18 Ethylene Vinyl Alcohol Film Demand in Converted
Flexible Packaging by Market
19 Cellophane Film Demand in Converted
Flexible Packaging by Market
20 Other Plastic Film Demand in Converted
Flexible Packaging by Market
21 Paper Demand in Converted
Flexible Packaging by Type
22 Kraft & Sulfite Paper Demand in Converted
Flexible Packaging by Market
23 Kraft & Sulfite Paper Demand in Converted
Flexible Food Packaging
24 Kraft & Sulfite Paper Demand in Converted
Flexible Nonfood Packaging
25 Glassine & Greaseproof Paper Demand in
Converted Flexible Packaging by Market
26 Glassine & Greaseproof Paper Demand in
Converted Flexible Food Packaging
27 Glassine & Greaseproof Paper Demand in
Converted Flexible Nonfood Packaging
28 Oiled & Waxed Paper Demand in Converted
Flexible Packaging by Market
29 Aluminum Foil Demand in Converted
Flexible Packaging by Market
Product & market overview
Bags
Pouches
Other
LIST OF TABLES & CHARTS:
1 Converted Flexible Packaging
Demand by Type & Market
Cht Converted Flexible Packaging
Demand by Type, 2006
2 Bag Demand by Market
3 Pouch Demand by Market
4 Other Converted Flexible Packaging
Demand by Market
Food Packaging
Meat & Related Products
Meat & Related Product Outlook
Converted Flexible Packaging Demand
Materials
Baked Goods
Baked Goods Outlook
Converted Flexible Packaging Demand
Materials
Grain Mill Products
Grain Mill Product Outlook
Converted Flexible Packaging Demand
Materials
Snack Foods
Snack Food Outlook
Converted Flexible Packaging Demand
Materials
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