Elite-Electronix, Inc. (www.elite-electronix.com)
The recent release of several new consumer products such as the apple i-Phone, and the HTC Touch have created unprecidented consumer awareness of new technology. Manufacturers are using both traditional outlets such as Radio, TV and Print Media to create anticipation for the products as they are introduced. Online forums and blogs are often given access to prototype models before they are released to the public creating a wave of online reviews, video demonstrations, and product recommendations. Elite-Electronix, Inc (www.elite-electronix.com)
Elite-Electronix has also shifted the advertising focus away from costly pay-per-click advertising campaigns, and directed efforts to enhanced search engine optimization, targeted traffic, and advertising in key industry forums such as gsmarena.com.
