The Causes Application on Facebook is a tool that allows users to leverage their social networks to raise awareness and funds for their causes/charities of choice. Until today, users of this increasingly popular social networking site have only been able to donate to charities registered in the United States.
“The power of social networking and peer-to-peer marketing has a great influence on awareness building, giving and volunteering,”
With over 40 million active users, it’s impressive that Toronto and London have the highest number of users on the site. And though there are claims that London has topped Toronto in sheer numbers, it is likely that Toronto outstrips London on a per capita basis – an important piece of information when determining the potential of creating “buzz”.
Joe Green, Co-Founder of Project Agape, believes Canadians will once again prove their strength in numbers on Facebook. “As peer-to-peer communications continue to prove their effectiveness, the potential of the Causes Application for charitable fundraising is evident. We’ve literally had hundreds of Canadian charities asking for this option and are pleased to be able to offer the option in partnership with CanadaHelps.”
About CanadaHelps
CanadaHelps, a public charitable foundation, is Canada’s only donation portal that provides access to all of Canada’s 83,000 charities. CanadaHelps facilitates over $20 million in donations to Canadian charities annually.
Initiated by three university students in 2000, CanadaHelps was created for the purpose of providing accessible and affordable online technology to both donors and charities, with the hope of ultimately increasing charitable giving in Canada.
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Media contact: Zenia Wadhwani – 416.628.6948, x37 / zenia@canadahelps.org
